Guide To Creating Powerful AutoResponder Letters

email marketingEmail Marketing AutoResponders are powerful tools. Successful online marketers use them to automate repetitive sales tasks, build and manage multiple prospect lists, and send out regular articles, updates, and announcements.

More than providing an automated response to an inquiry, AutoResponders can be your own automated sales force working online 24 hours a day, 7 days a week. Used properly, AutoResponders can automate the process of building your lists, following up with your prospects, and helping you close more sales.

Let’s look at how someone might use AutoResponders to help build a list of targeted prospects.

The first step is to create 5 to 7 messages about your offer and add them to your AutoResponder Campaign.

Before you get started writing letters, you need to ask yourself a very critical question: “What problem am I solving?” This doesn’t have to be a big involved answer but you do need an answer.

The big mistake I see people make is that they start with asking, “How do I get more sales?” or “How do I get more leads?”. Of course you want more lead and more sales. These will come IF you learn to ask the right questions.The question you absolutely MUST ask yourself is, “What problem am I solving?” or “What problem can I help people solve?”.

When you figure out how to solve a problem for someone, and you can show them how to solve it, you will want to focus all of your writing (for your capture pages and your letters) on letting folks know how you can solve that problem for them.

As a result, you will generate more leads and convert those leads in to customers. Always ask how you can help your prospects solve a problem. Then show them how to solve the problem.

So let’s get in to creating your AutoResponder letters. These are the letters your AutoResponder will send once someone subscribes to your list by filling out the form.

These messages can be set to go out every 2 days.. With 7 messages, your prospects would receive your sales messages over a 2 week period.

Here is a simple guideline you can use to create your own follow-up letters:

Message 1: Sent Out Immediately.

In this message you would thank them for requesting your information. Give them a brief history about yourself to build some credibility. They need to know you are qualified to share the information with them. Then give them an overview of the information you are offering.

Be sure to include a link to your web site so they can get further details, place an order, or contact you for more information.

It’s also a good idea to include your name and email address. Include a phone number if you want prospects to call you.

Message 2: Sent Out 2 Days Later.

In this message, you may want to give them a brief reminder of what you covered in your first message and focus on the benefits of your offer. What’s in it for them? How is your product, service, or opportunity different from others? Use this message to let them know.

And be sure to invite them to your web site, include the link to your site, and include your name and email address so they can contact you.

Message 3: Sent Out 2 Days Later.

This might be a good place to include some testimonials from your company or a little more of your own personal story. If you are new and haven’t quite created your own story yet, share success stories and testimonials from others that have used your products or services. Give an overview of how people are using your product or service. If you are promoting an affiliate plan, explain how others are building their income with your plan.

And, as always, be sure to invite them to your web site. Include the URL and include your name and email address so prospects can contact you.

Message 4: Sent Out 2 Days Later.

In this message, pick one feature in particular to focus on. Maybe it’s about how your offer can help them save money, be more productive, lose weight, make money, etc…

Remind them that you are available to answer questions and provide support.

And, as always, be sure to invite them to your web site. Include the URL and include your name and email address so prospects can contact you.

Message 5: Sent Out 2 Days Later.

Use this message to be a little more personal. Let your prospects know that you are available to help them in any way you can. This message could be used to simply thank them again for requesting your information and assuring them that you are a real human being and interested in helping them succeed.

And, as always, be sure to invite them to your web site. Include the URL and include your name and email address so prospects can contact you.

Message 6: Sent Out 2 Days Later.

Use this message to stress another set of features from your offer. Share a few more testimonials from others or from your own experiences with your product, service, or opportunity.

Briefly review some of the details you have shared from previous letters.

And, as always, be sure to invite them to your web site. Include the URL and include your name and email address so prospects can contact you.

Message 7: Sent Out 2 Days Later.

This message can be used to ask for some feedback from your prospects. Tell them you have enjoyed sending the information and you hope it was helpful to them. Ask them if they have any concerns or what might be preventing them from making the decision to purchase from you or join with you.

Sometimes, you will get some good feedback from folks. They may share some concerns they have or tell you why they feel your offer may not be for them at this time.

Thank them for agreeing to receive your information and let them know you are still available to answer any questions they may have.

And, as always, be sure to invite them to your web site. Include the URL and include your name and email address so prospects can contact you.

Now That Your Letters Are Created And Ready To Go:

Once the letters are loaded in to your AutoResponder Campaign, your next step is to begin getting prospects for your AutoResponder to follow up with.

The idea here is to begin advertising to attract prospects to your offer. Give people a compelling reason to request your information. This is where you want to start thinking like your prospects. You are asking them for at least a name and email address. What are you giving them in return?

Maybe your information shows them how to start and profit from their own home based business. Maybe you are offering tips on how to better protect their identity. Maybe you are offering weight loss tips or nutritional information. Maybe you are offering information on how to promote a web site.

Since I sell AutoResponders, I offer prospects free information to show them how AutoResponders can help boost their online sales.

I have added a subscription form to my web sites.

I use lead capture pages.

I include my email subscription address in my ads.

I include my email subscription address and/or my URL in discussion forum posts.

Then I focus all of my advertising on my lead capture pages so that people will request more information from me. I don’t try to sell them up front. I want to capture their information first. THEN I will focus on following up to close the sale.

As people request your information by filling out your subscription forms or emailing your AutoResponder, their information is captured in your database.

Now your AutoResponder goes to work sending out your sales message.

For the next two weeks, your prospects will be receiving your sales letters. You don’t have to remember to send them out. You don’t have to remember which prospect has received which letter. Your AutoResponder is working for you behind the scenes.

Now your focus should be on two things:

  1. Continuing to advertise to get more prospects in to your AutoResponder
  2. Using the feedback you get from prospects to adjust your letters.

You may need to make a few changes. Maybe you see a recurring question from prospects. That recurring question is letting you know that you may need to cover that information a little better or more in depth.

This is just a simple guideline you can use to create your own follow-up messages for your AutoResponder. You may use more letters or less. The average for successful marketers seems to be in the 5 to 9 range.

Notice that each letter ended with a “call to action” where you invite the prospect to your web site or to contact you for more information.

This “call to action” is a critical element to the success of your messages. You must let prospects know what to do next and how to do it.

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37 thoughts on “Guide To Creating Powerful AutoResponder Letters

  1. Thank you for the information this has been very helpful to me as I build new newsletters to add to my autoresponder for my prospects.

  2. Wow! for me, this post is just a blessing. I quiet for some time and was trying to be back as i write a letter to my leader @george Mc and received a message from TW leading me in this GREAT POST. From now to ever work with TrafficWave to grow my team
    Will like to re- join under my former leader

    1. Will be happy to have you back with us, Edouard. Get with your former leader and ask for their Affiliate URL or email our support team to reinstate your previous account.

  3. The autoresponder information is what I need to build my businesses. I am educating myself now on all the aspects to autoresponder offers, especially the automatic area. As soo as I get my businesses organized, I will be getting a autoresponder.

    1. To Percy James.
      I have been using TW autoresponders (yes more than one, unlimited responders) for many years.. I consider a top quality autoresponder such as TW to be the number one online marketing tool. Building your own list of potential customers/recruits that has signed up to get your information is the best, most responsive list you can have… You can actually see first hand how they work as I have a capture form on the page that is linked to my name. Top. Good luck with your business.

      Regards
      Richard Faller.

  4. You see Sir when I read all your messages, all the time I fell appreciation about
    this technology and about your thought. Really one day I will be touch it and hoping I will be a practical person .

    Thank you

    Kebede Gebre Atirf

  5. So should we write 5-7 letters in addition to the 13 pre-written letters in the TrafficWave Default Campaign? This article was very helpful.
    Thank you Brian.

  6. Hey Brian, I guess it’s because I’m very new at this but in reading the comments listed above, “more than one Auto Responder” ??? really? So do you advise one auto responder for your” Broadcast Mail” extending an offer to ALL YOUR CLIENTS, then ANOTHER AUTO RESPONDER FOR YOUR CLIENTS INTERESTED IN LOSING WEIGH, and then ANOTHER AUTO RESPONDER FOR YOUR CLIENTS INTESESTED IN HAIR REMOVAL ?????? SERIOUSLY ???
    Please Brian, tell me it isn’t so . !!

    1. We advise that you set up your lists according to your business goals. As in your example, weight loss and hair remove could be separate or folks on the same list but in my own experience, it would make more sense to build and manage those lists separately so that your content is relevant to your market/lists.

  7. Hey Brian, I guess it’s because I’m very new at this but in reading the comments listed above, “more than one Auto Responder” ??? really? So do you advise one auto responder for your” Broadcast Mail” extending an offer to ALL YOUR CLIENTS, then ANOTHER AUTO RESPONDER FOR YOUR CLIENTS INTERESTED IN LOSING WEIGH, and then ANOTHER AUTO RESPONDER FOR YOUR CLIENTS INTESESTED IN HAIR REMOVAL ?????? SERIOUSLY ???
    Please Brian, tell me it isn’t so . !! Gene

    Reply ↓

    1. We advise that you set up your lists according to your business goals. As in your example, weight loss and hair remove could be separate or folks on the same list but in my own experience, it would make more sense to build and manage those lists separately so that your content is relevant to your market/lists.

  8. Thanks for sharing your proven email follow up sequence Brian.

    And thanks for laying out, the main points, that each subsequent email
    follow up message should contain.

    You’ve made it crystal clear, what each follow up email message needs to
    accomplish, if we want to be successful, with our email marketing campaigns.

    And you’ve definitely given us more than enough food for thought, to move
    forward in a very meaningful way. Thanks!

  9. Thanks for these powerful tips!!!
    My question is this:
    I’ve followed this up and my letters, capture page….everything is ready!!
    but How can I start to drive traffic to my capture page in order to build this list successfully? How can I promote my capture page URL?

    1. In a word: Advertising.

      This is how every web site drives traffic, whether it be through social media, traditional advertising, SEO services, local networking, classified ad services, etc… the key to getting traffic is promotion. You will find a number of options in your back office, as well.

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