Getting Good Email Marketing Results

email marketingSuccess with email marketing comes down to doing a few things consistently and doing them well.

Whether you are selling digital services, downloads, hamburgers, coaching, music lessons, t-shirts, books, opportunities, or real estate, your success with email marketing will come down to making sure you are doing a few things consistently. Get these right and your business can grow. Skip a step and your business will feel the pain:

Create Your Email Marketing Messages
Your email marketing message needs to be clear about what you are offering, what the benefit is to your subscribers, and how your subscribers can take advantage of the offer. Create effective email marketing messages that will help you convey your message and offer to your potential customers.

Getting Email Leads
Your options include:
a) setting up a hosted capture page in your account.
b) adding capture forms to your blog or web site.
c) using a third party capture page service.
d) adding subscribers from various networking events you attend.

Send Your Emails
You can set up automated follow up letters to go out over time. You can also broadcast special offers and newsletters to your subscribers at any time.

Your Emails Get Opened
Your message gets opened. It is important that your message stand out so that it gets opened and read by your subscribers. This is where you are making your mark, building your reputation, and letting your subscribers recognize your authority in the market place.

Your Offer Link Gets Clicked
You want to be sure you have a clear call to action so that your readers know how to learn more and take advantage of your offer. Once they have opened your message, good layout, design, and call to action will help keep their attention and close the sale.

Close The Sale
The details on this will vary depending on your offer, your industry, and how you interact with your subscribers. Make sure your landing page provides clear instructions not the next step whether that be to place the order, contact your for an appointment, etc…

Some of these steps require some time to set up and some testing to make sure you are getting the results you are looking for. The time you invest now will pay off with time savings, more leads, and more sales in the future.

Feel free to check the links in this article for more details and ask any questions you have for us by posting a comment, below:



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12 thoughts on “Getting Good Email Marketing Results

  1. I love the new look of TrafficWave and the fact that’s it now mobile friendly. I left and came back because to me, TrafficWave is the best! I’ve had a chance to try others, but here at TrafficWave I have everything I need and at one price…It’s a no brainer.

  2. Helpful article… Thanks! Crafting quality, on topic follow up messages is giving me fits which means I am not managing my lists well…. Ah well, keep plugging!

  3. A website that would rely on income from advertisers on the site! Not actually selling anything. A site providing information about a subject. Then hoping to attract advertisers relating to the subject to provide an income.
    How would that best be done?

    1. The site you describe would be selling advertising. They are all over the web. Craigslist is a great example. There are many blogs and discussion group sites that do the same thing.

  4. Hey Traffic Wave,

    Thanks for this great post on email marketing. I think you have it right, you have to be consistent and willing to put in the effort upfront. Then, the leads and sales will follow. Thanks for the tips.


  5. I had been very slow in setting up my Auto Responder because of issues not related to Traffic Wave.
    Thank God and thanks to CEO Brian Rooney and his team who have exercise so much patience with me.
    Mr. Rooney; I have read through your many articles and I am convinced that you are an amazing business man.
    I will follow your route as much as is visible to me. Thank you.

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