Email Marketing: Single Optin vs Double Optin

Email Marketing Single Optin – which is better? Email Marketers are constantly debating the worth of single optin vs double optin when it comes to building their lists.

How To Improve Your Email Marketing Open Rate

How Is Your Email Marketing Open Rate? Can it be improved?

Why Do I Have To Include My Mailing Address In My Autoresponder Messages?

The can-spam legislation of many countries requires organizations sending email marketing messages to include a valid, physical postal address.

Improve Optin Rates with a Custom Confirmation Message

Are you experiencing slow optin conversions? In other words, are people filling out your capture form but not confirming their subscription  request? Your confirmation message may be getting sent to the spam folder. Your confirmation message may just not be getting a good click-through. The solution? We recommend using a custom confirmation message. If you are using the default confirmation message, your confirmation message looks like thousands of otherRead more

Moving Your Email Marketing Lists

Should I Move My Email List? Lately, we have begun receiving a number of requests for from folks asking, “How do I move my email list?”. They want to move their email marketing lists to TrafficWave.net from another service. We recognize that moving your list is a big decision and we are honored that you are considering TrafficWave.net as your new home for your email marketing lists. Why moveRead more

Managing Gmail Promotions Tab

Managing Gmail Promotions Tab becomes easier when you recognize the tab was designed specifically for marketing emails and promotional offers.

How Content Affects Deliverability

Content can absolutely affect your deliverability! Many ISP spam filters will automatically review your email content & subject line to determine if it is spam. There is no magic rule or formula that you can follow to guarantee emails are delivered to the inbox, but you can exercise a little common sense and follow some simple guidelines to help your email marketing message get to the inbox. It is aRead more

Better Email Marketing Results

Looking for ways to improve your email marketing results? Here are some simple and proven ways to boost your open rates and click through rates.

Can Spam Act: What Is It?

Do you use email marketing in your business? The CAN-SPAM Act establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.

How To Avoid Spam Filters

Trying to learn how to avoid spam filters? This guide will walk you through the steps to take to improve your email deliverability and marketing effectiveness.

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