Email Marketing Questions and Answers

Over the years, we have received and answered a lot of email marketing questions. Still, there may be a question you have wanted to ask and just didn’t know where to look.

Why Do I Have To Include My Mailing Address In My Autoresponder Messages?

The can-spam legislation of many countries requires organizations sending email marketing messages to include a valid, physical postal address.

Improve Optin Rates with a Custom Confirmation Message

Are you experiencing slow optin conversions? In other words, are people filling out your capture form but not confirming their subscription  request? Your confirmation message may be getting sent to the spam folder. Your confirmation message may just not be getting a good click-through. The solution? We recommend using a custom confirmation message. If you are using the default confirmation message, your confirmation message looks like thousands of otherRead more

Email Marketing Definition

Are you still trying to pin down a solid email marketing definition? You’re not alone. Many entrepreneurs are still struggling to identify what email marketing is and what it isn’t.

How To Collect Subscribers For Email Marketing

When it comes to email marketing, there are many ways to collect subscribers. We encourage you to be creative in building your list. But …

Why You Should Never Buy Email Marketing Lists

Should You Buy Email Marketing Lists? Hint: The Answer is Not “Yes”! It seems like a quick fix: you need an audience, and you have some great emails set up.

Managing Gmail Promotions Tab

Managing Gmail Promotions Tab becomes easier when you recognize the tab was designed specifically for marketing emails and promotional offers.

How Content Affects Deliverability

Content can absolutely affect your deliverability! Many ISP spam filters will automatically review your email content & subject line to determine if it is spam. There is no magic rule or formula that you can follow to guarantee emails are delivered to the inbox, but you can exercise a little common sense and follow some simple guidelines to help your email marketing message get to the inbox. It is aRead more

Better Email Marketing Results

Looking for ways to improve your email marketing results? Here are some simple and proven ways to boost your open rates and click through rates.

Email Marketing Is Dead? We Don’t Think So!

Email Marketing is Dead? It seems like every time you get on Facebook, twitter, etc… you see some “guru” claiming that email marketing is dead. We’ve been doing email marketing since 2000 and we know that not only is email marketing not dead, it is alive and well and growing in a big way. Recently, I had someone trying to convince me email marketing is dead. He offered me hisRead more