Chiropractic Email Marketing Tips
Chiropractic Email Marketing Tips for Your Practice
You want your email marketing to get results. You want your emails to get opened, and more importantly, you want customers to come through the door. These chiropractic email marketing tips will help you get results.
Reinforce your brand. Make sure your email messages include your logo, website colors, and website layout to reinforce your brand identity. Include your web site, phone number, and hours of operation. Make sure your email address is from your domain opposed to using a gmail, yahoo, or hotmail address.
Offer a compelling subject line. subject lineYour will have a direct effect on your open rate. Personalize your subject lines by starting with the reader’s name. Make sure your subject line makes them want to open your message.
Be consistent. If you told your readers they can expect weekly or monthly updates, make sure you stick to the schedule. Sending an extra announcement or special update earlier is fine. Going long periods without your readers hearing from you will cause your open rate to drop very quickly.
Provide value. Make sure your content is educational and helps your readers find out how to solve a problem. Don’t just focus on sales. Provide solid tips that build trust and rapport with your readers. At least part of your chiropractic email marketing should offer insight into how your patients can improve their health through chiropractic care and natural wellness planning without blatantly trying to “sell” all the time.
Make your message shareable. We all like to share good tips with our friends and family. Add links to your messages to let your readers share on their favorite social media sites.
Include a Call To Action. While your emails are largely intended to be educational, it is important to include a “call-to-action.” so that your reader knows exactly how to take action. For instance, at the bottom of your email you might say, “Click here to schedule your next appointment!”
Chiropractic Email Marketing Should Be Designed to Convert
Email marketing is an effective way to provide your patients with valuable information they may not typically seek out on their own. This provides a gentle way to stay connected and keep your practice top-of-mind.
To keep your patients coming back, and to make them advocates for you, remind them of the healthful benefits your chiropractic services provide. Showing up in their inbox with a well written email marketing message is a great way to achieve that.