Email Marketing – Get Results With a Clear Call To Action
You’ve crafted a beautifully designed email message. Your HTML is beautiful. Your images pop. Your copy is crystal clear and compelling. Your readers love what you wrote and they are ready to take action.
But nothing happens. No sales. No clicks. What’s missing?
Your reader doesn’t know what to do because you didn’t tell them what to do with a clear call to action.
Creating a clear call to action is often the difference between a successful email marketing campaign and a flat-out flop.
A Call To Action is simply a clearly written set of instructions telling your reader what to do next. It may be “click on this link” or “call this number” or “visit us at”. It needs to tell your readers exactly what to do in order to take advantage of your offer.
You can even attach an incentive to your call to action, such as:
Click Here To Receive a 20% Discount
Call Now To Take Advantage of a Free Trial
Don’t distract by placing a lot of links or other content around your Call To Action. Make your Call To Action stand out by doing simple things such as centering it in your message, making it bold, or even making it a different color.
Check your current ads and email marketing messages. If they are missing a Call To Action, add one, today and resend!