Emailing Newsletters People Love To Read
First, make sure your goals are clear. Are you trying to generate more leads? Do you want to increase web traffic? Re-engage with dis-engaged subscribers? Book more sales appointments? Drive more sales with existing customers?
Emailing newsletters can be a great step in the right direction for each of these goals.
Your next step is to decide what sort of email newsletter you are going to send. From those goals we talked about above, pick the one or two that will get you the most bang for your email marketing buck and create your content around that target.
Depending on what your business offers, you may be able to provide motivational tips based on success stories with existing clients, focus on providing training on a particular part of your service, or showing your prospects how to solve a problem with your product or service.
Keep it educational. A blend of 80/20 or 90/10 should be most effective. This means you write most of your content to be helpful with a splash of promotion and sales pitch thrown in.
If you have a really big bit of news or an important update, it will make more sense to do more promotional content. But for that regular weekly or monthly newsletter, keep the majority of your content based on education and solutions.
Get creative with your subject lines. Personalization and creative subject lines can have a major impact on your open rate. Just because someone has joined your list does not mean they are automatically going to read every message you send. You want to make sure your readers have a reason to click each message when it comes through to their email account.
Be cautious with your Call To Action. Too many can be confusing. Too low can be easy to miss. Make it obvious and place it so that your readers can find it quickly.
Test your results and make changes to improve the results. Follow your open rates and your click through rates. Make adjustments and test again. A simple tweak here and there can have a dramatic impact on the overall effectiveness when you are emailing newsletters.
What are your experiences with emailing newsletters? Share your thoughts and questions in the comment section, below.