Getting Started with Email Marketing
TrafficWave.net works with thousands of businesses around the world and we are honored to be even a small part of some of the incredible success stories that are getting shared with us. More and more businesses are discovering the power of email marketing and how it can help them generate more leads, close more sales, and drive repeat business.
Maybe you are brand new to TrafficWave.net and you are still trying to figure out what to do with these powerful tools. We are happy to help. For starters, think of it like this: There is not a “one size fits all” approach to email marketing. There are some basic concepts and approaches that will apply to everyone but your success with email marketing will come down to you learning a few skills and fine tuning as you go along.
When I started with email marketing back in the year 2000, I started pretty much like you may be starting: No lists … No experience … No clue … but eager to learn and get started. I want to do my best to help you understand the basics so you can get started faster than I did, myself.
Here are the basic steps we must all take to conduct email marketing for our businesses:
- Creating your letters.
- Making a way for prospects to request your letters.
- Letting people know your letters are available.
Creating Your Letters
This is literally where you will be putting your letters together in your AutoResponder Campaign. The idea is to think like your prospects. Your letters will need to be a mix of education, encouragement, and yes… sales. If you are looking for a guide to get started with creating your letters, we recommend the following article:
Making A Way For Prospects To Request Your Letters
Once your letters are created, you will want to make sure you have a way for people to be able to get your letters. This is done using a capture form that can be added to your web site or blog. If you don’t have a web site or blog, you can also use our Hosted Capture Page option as a quick way to get started. Here are some helpful guides to get you started:
Letting People Know Your Letters Are Available
So now that you’ve created letters and have set up capture pages or forms that will allow folks to request your information, it’s time to start promoting your site or capture page. This is where you do the advertising, promotion, traffic generation, etc…
If you already have a web site or blog and you have added the form code, you are ahead of the game. Do what you can to drive more traffic to your site. Track the results and make changes as needed.
If not, you are at the very beginning and that’s ok. We all start at the beginning. Spread the word via social media such as Facebook, Twitter, Linkedin, etc… Feel free to use paid advertising methods and free advertising methods. Make sure you track your results so that you know which advertising is resulting in new leads being captured and which advertising is wasting your time and/or money.
These resources might get you started in a good direction:
The time you spend now can pay off for years to come. We are excited that you have selected TrafficWave.net for your email marketing service. Feel free to ask any questions along the way. We are here to help.
Yours In Success,
Brian Rooney, CEO