How To Do Email Marketing
If you are new to internet marketing, you may be wondering how to do email marketing so that it builds your business and your reputation. This article is going to get you started on the basics of how to build your email marketing campaign from the ground up.
The first step is to get clear about your goals. Ultimately, you want sales but you want to understand that the role of your email marketing campaign is to generate leads. To do this, you need to get their permission to email them. When you offer a form on your site asking for their name, email, and whatever other information you want to collect, their mind instantly goes to a series of questions like:
- What do I get when I give you my email address?
- Are you going to spam me?
- How often will you email me?
- Will I get discounts?
- Will I get a first crack at your beta?
- Will you send me relevant offers or more junk?
If you are really interested in learning how to do email marketing that drives your company’s sales, understand that just asking for someone’s contact information isn’t going to get it done. Let them know what you are going to send them. Assure them that you will not be spamming them (and then do NOT spam them). Mention how often you will be emailing and let them know of any special offers or incentives they can expect. A smoke house in Michigan makes it clear that they send out special offers and discounts to their email subscribers that are not available anywhere else.
Getting there permission to send them your information is the first step. When they fill out the form, they are saying, “Ok, I’ll take a look.”. Congratulations! Your list building has begun.
The next step is to manage expectations. Stick to the content and terms you set up when they gave you their email address. Keep the information relevant, and make sure you are providing solutions for your readers; not just another sales pitch. If your call to action is strong and your follow-up is consistent, you can expect good results. If you offered to email them weekly and you are sending emails every day, be prepared to see a lot of remove requests. If you offered to email them weekly and you let months go by without emailing them, be prepared to see a lot of remove requests, bouncing emails, and a dead email marketing campaign.
The first email you send should be thanking them for subscribing, reminding them what you will be sending, and giving them a link to your offer, presentation, download, etc…
Your followup messages should be a mixture of updates, education, and presentation.
To see more examples of how businesses are using email marketing tools from TrafficWave.net, check out our
As you learn how to do email marketing effectively, this will become more and more powerful and profitable for your business.
You can go here to see our: Guide To Creating Powerful AutoResponder Letters.
You can also go here to see our: Guide To Getting Good Email Marketing Results