Keys To AutoResponder Success
Once you begin to realize the power of AutoResponders, the next logical question becomes:
How Do I Put AutoResponders To Good Use In My Business?
There are many ways you can use AutoResponders to automate repetitive sales tasks.
Most sales people find themselves answering the same questions over and over via email. Why not create a series of commonly asked questions and answers and make this information available via an AutoResponder?
AutoResponders can be used to send price lists to perspective customers. Adding a simple form to your web site allows visitors to request pricing information by entering their name and email address.
An added benefit for you is that when a visitor enters this information, they are entered in to your AutoResponder database and you now have a targeted lead.
AutoResponders can be a great way for publishers to allow prospects to sample a new book or series of articles. The AutoResponder can send out the first few chapters and include a link that directs readers to a site where they can purchase the rest of the information online.
Sales Managers can use AutoResponders to train their sales staff, send outseasonal and promotional information, etc…
Restaurants can use AutoResponders to follow up with customers that drop their business card into the fishbowl as they cash out.
Entertainers can use AutoResponders to stay in touch with their fan base and let fans know of events, concerts, shows, promotions, etc…
Service related businesses such as auto mechanics, pest control operators, air-conditioning companies, pool companies can send timely reminders and service notifications to create repeat business.
Retailers can put AutoResponder technology to good use by letting customers know about close-outs, promotions, and coupon offers.
Keys To AutoResponder Success
Some of the keys to success when using your AutoResponder include:
- Personalize your messages. Good AutoResponders can personalize your subject line and email text with the recipient’s name and other contact information. Recipients are much more inclined to open a message addressed to them personally.
- Keep the content relevant. AutoResponder messages that are off-topic or irrelevant can actually do more harm than good. When the prospect gave you their contact information, there was an implied trust that you would send them information relevant to what you were offering at the time. Protect your credibility at all times by keeping your content concise and relevant.
- Always use double opt-in subscription techniques. Double opt-in means that before someone is added to your AutoResponder, they go through a process of confirming their interest. The first opt-in happens when your information is requested. The 2nd (double) opt-in happens when your AutoResponder sends the prospect a message to confirm their interest in receiving your information.
- Offer free relevant content. You might set your AutoResponder up to send a case study, free tips, or other information to entice your readers to purchase from you.
AutoResponders are a great way to put the power of Email Marketing in your hands.
The time and cost savings are well worth the effort to learn how to use AutoResponders effectively.