Lead Magnets – Are They Important?
One of the things you want to realize is that most new visitors to your web site are not trying to buy. They are trying to get information to make a buying decision. This is where lead magnets can give your business an advantage.
To start, let’s define what a lead magnet is.
A lead magnet is a landing page or an offer dedicated to giving your website visitor some relevant value in exchange for their contact information (at the very least, a email address).
Usually, this offer is something free, like a pdf report, a download, a sample, a consultation. You want your visitors to request that offer by giving you a name and email address. From there, your autoresponder can send out information and follow up.
So, let’s look at some examples of lead magnets.
A Free Trial Offer
If you are able to provide web site visitors with a free trial offer, you have a powerful lead magnet. Free trials are a great no-risk way for visitors to find out if your product or service is a good fit for them.
TrafficWave.net offers a Free 30 Day Trial to all web site visitors. This makes it very easy for entrepreneurs, affiliate marketers, sales managers, etc… to find out of our system is a good fit for them.
A Check List
Many times, if you can offer a free tutorial to someone, they are more inclined to do business with you. Our blog is full of a variety of email marketing tips, guides, and tutorials for our visitors. For example: Our Guide To Creating Powerful AutoResponder Letters is a big hit to many of our visitors.
A Free Guide
If you can show somebody how to do something, and you can do it for free, you’ve got one of the most powerful lead magnets available. Our Free 30 Minute List Building Challenge is a great example. Thousands of internet marketers have used this guide as a way to get started with list building. Many of them have continued with us as customers since they first got started.
The key is to find or create something you can use to offer your web site visitors. It should be something of value that they are interested in. When they fill out your form, they are saying, “I want to learn more” or “I want to try this out for myself”.
You now have their information for future follow up and more opportunities to build rapport and increase sales.
If you would like to learn more about how email marketing can help grow your business, fill out the form below and we will rush details direct to your inbox.