My List Building Obsession
List building is an obsession I proudly wear and for good reason.
I have been a full-time online marketing professional for over 18 years. In that time, I have met other successful entrepreneurs and I can safely say that I have never met anyone that has built a solid and reliable income stream that was not also obsessed with list building.
Their first focus was to build a list of prospects. These are the people that wanted to learn more about the offer.
By following up with those prospects, they began to build a list of customers.
This is how they started and it is still what they do, today. They constantly work on bringing in new prospects, converting those prospects in to customers, and then continuing to sell to those customers.
It doesn’t matter what kind of business they are running, either. Every business needs customers. Customers come from prospects. Prospects are the absolutely necessary foundation to build your sales on.
Ever hear of Robert Kiyosaki, author of Rich Dad Poor Dad? He works on list building at https://www.richdadcoaching.com
If you’re involved with Network Marketing, you’ve probably heard of Ray Higdon. Ray works on list building at https://rayhigdon.com
Chances are, your favorite restaurants work on list building just like the folks at Noodles and Company: https://www.noodles.com/eclub/
Alternate Mode uses their list building strategy to connect with musicians around the world. When they want to announce a new sale, a special event, special offers, they send an announcement to their lists. https://www.alternatemode.com
Have you ever been to Sears.com? Their site has a popup where you can enter your email address to get their best deals. Sears is using list building to grow their business.
My point to all this is, quite simply: If you are serious about building an online income, you need to be serious about list building. These companies, from small shops to large corporations, see and harness the power of email marketing. You should, too!
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