Network Marketing Leads – Buy ’em or Build ’em?
Should You Buy Leads Or Create Your Own?
Network marketing leads seem to be available every where you turn. A quick online search will show you one company after another willing to sell you these lists. They are often described as “hot” or “fresh”. These are both great words to describe bread, but when it comes to network marketing leads, what you really want is “responsive” leads.
If you have ever purchased a list of network marketing leads, then you already know how well that works out. If you are not a cold-calling machine, fast on the phone, and amazingly gifted at getting people to make decisions over the phone, you wasted your money.
Hopefully, you didn’t learn about that one the hard way.
I have talked with network marketing distributors who are incredibly talented at what they call “dialing for dollars” and they told me that they got the same sort of results from buying and calling a list as they did from just flat out cold calling from the white pages in their local phone book. They were really more successful by calling known friends and associates, and referrals they got from others.
Most of us are scared silly to approach strangers on the street. Most of us have a hard time talking to friend and business associates about network marketing.
So, how does one build a list of real network marketing leads?
This is a great use of Email marketing autoresponders. The simplest way is to set up a quick blog about your product, service, and/or opportunity. The blog doesn’t have to be fancy. Just make it clean and professional. Fancy can come later.
You want to be sure to use an autoresponder service like TrafficWave.net that lets you add a capture form to your blog. This capture form really is the key to building your own highly targeted list of responsive network marketing leads. We’ll get to that in a bit.
Set up a series of followup letters for your autoresponder to send out when someone fills out the form. These letters will be sent out to anyone that asks for more information and can be set up to go out every day, every week, or whatever schedule you prefer.
The goal of your follow up letters should be to build rapport with your prospects, let them know about your products or service, share the opportunity, etc…
Let’s review the steps, so far:
- You set up your own blog. This lets you build and promote YOUR name, YOUR brand, YOUR reputation. The successful professionals don’t spend time promoting “the company”. They promote themselves and a blog connected to all of your social media is a great way to get that done.
- You set up an autoresponder account with followup letters about your products, services, and/or opportunity.
- You added capture form code to your blog. This is a form that any web site visitors can fill out to request your information. Your autoresponder then takes over automatically sending out your messages to people who have requested your information.
This brings us to the next incredibly important step: Driving traffic to your web site. The idea that “if you build it, they will come” sounded great in the Kevin Costner movie, Field of Dreams, but marketing doesn’t work that way. You need to drive traffic to your blog. This can be accomplished in a number of different ways, including both free options and paid services. As a member of TrafficWave.net you have a number of resources available in your back office to help you get started.
I still talk to people in person, I post on all my social media accounts, and I focus at least a portion of my daily activity on driving traffic to my blog. When someone visits my blog and is interested in learning more, all they do is fill out a form that offers them free information (like the form on this page). When they fill that out, they are added to my email marketing database for further follow up.
Anybody that decides they are no longer interested can remove themselves at any time. I spend zero time dealing with any sort of rejection.
My follow up letters are designed to keep in touch with my prospects, let them know how my service works, educate them about the opportunity, and invite them to any special events, live presentations, etc…
I encourage my prospects to email me with questions. Typically, when a prospect starts asking what I call “good questions” (meaning they have actually read my info, seen my videos, and just need a little clarification), I know I’ve got a good shot at adding a new member to my distributor team or a new customer.
This system is why I do not ever buy any sort of network marketing leads. The most responsive leads you will ever have are the folks who have expressed a genuine interest in learning more about you and your offer.