About Email Marketing Footers

The campaign footer is a section of content located at the bottom of each email that goes out from your TrafficWave autoresponder campaign. Footers contains information about the sender (you) and links to unsubscribe or manage the subscriber’s information. All of our templates automatically include a campaign footer with default content that we get from your account and list details.

Email Marketing Software – How To Choose

Choosing the right email marketing software can appear to be a tough challenge. When you really boil it down, you’ve got a few options:

Permission Based Marketing – What It Is

Permission based marketing is what happens when someone gives you the privilege (not the right) of delivering anticipated, personal and relevant messages to them because they WANT to see what you have to offer.

E-mail Marketing Solutions Grow Your Business

More and more businesses are looking for solid e-mail marketing solutions. It makes sense. Email marketing offers an incredibly high return when done correctly.

Ways To Increase Web Traffic

One of the best ways to get more customers is to increase web traffic. More traffic means more leads. More leads means more sales. But how do you make it happen?

Proofread via email

When creating your email marketing messages, use the proofread via email option to make sure your messages are going to look the way you want them to when they get sent.

Emailing HTML or Text – Which is better?

Are you trying to decide between emailing html messages or text messages? Today’s technology makes the choice pretty simple.

Are You Using Free Newsletter Templates?

Using free newsletter templates probably seems like a good idea but may actually be cutting your effectiveness. Your best option is to build a custom template.

About Unsubscribes

Excessively high unsubscribes can be an indication of a problem for your email marketing. Be sure to track your subscribers and keep things current.

What Is a Good Unsubscribe Rate?

Most email marketers are focused on the subscribe rate but don’t spend any time tracking their unsubscribe rate. This is a mistake.