4 Types Of Email Marketing And How You Can Use Them
Email Marketing is a powerful tool that small businesses can use to acquire, engage, and retain customers. Below, we outline the 4 types email marketing campaigns and how you can use them to help your business grow.
1. Email Newsletters
One of the most common and popular email marketing campaigns are Email Newsletters. The most common and profitable way to use email newsletters is for general updates, value-added content, how-to’s, testimonials, etc…
The goal of acquisition emails is to acquire customers. They’ve joined your list because they have an interest in what you offer but they have not yet made a buying decision. This is where you really want to add value. Show your readers how your offer can help them solve a problem. Include testimonials from existing customers or your own experiences.
3. Retention Emails
Retention emails are dedicated to bringing customers back. By sending a message requesting feedback or an offer to subscribers who haven’t interacted with your business or emails campaigns lately, your small business can keep the lines of communication open and keep your offers “front of mind”. It costs much less to bring a customer back than it does to get a new customer. Retention emails are a great way to do that.
4. Promotional Emails
Promotional Emails are a great way to drives sales and engagement through seasonal offers, limited time promotions, and more. Got a new product release? Got a limited time offer? Got a birthday related offer? Use the promotional email to let your subscribers know and watch sales climb.
When deciding which of the 4 types of email marketing you should use, consider your goals. Then base your content on whether your goal is to generate new sales, build your prospect lists, re-engage previous customers, or run a special offer. Keeping the goal in mind helps dial in your content for maximum results and profitability.
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