Updated: September 8, 2023

5 Email Marketing Rules You Should Follow

Email marketing rules are an important part of any successful email marketing campaign. If you’re just getting started with email marketing, it’s important to understand the basics of email marketing rules and regulations.

To help you get started, we’ve compiled a list of five essential email marketing rules that all marketers should follow. Knowing and following these rules will ensure that your emails are compliant and successful. So, let’s take a look at these five email marketing rules that every marketer should know.

1) Get explicit permission from customers before emailing them

It’s important to ensure you get explicit permission from your customers before sending them any emails. Allowing customers to opt in to receive email communications is a critical step in maintaining compliance with regulations such as the CAN-SPAM Act. A great way to do this is through an email list provider like TrafficWave. With TrafficWave, customers can easily sign up for your email list and confirm their request. This helps to ensure that only people who are actually interested in receiving your emails do so, and it helps improve the open rate and overall effectiveness of your email campaigns.

2) Keep your emails short, sweet, and to the point

One of the most important email marketing rules is to keep your emails short, sweet, and to the point. Long, drawn out emails are often skipped over and can decrease the effectiveness of your marketing campaign. By keeping your emails concise, you will ensure that your customers read your message and take action on it.

Trafficwave offers a variety of features that make it easy to create short, concise emails that get results. Our templates allow you to quickly create attractive emails with all the necessary information in a clear format. We also offer analytics tools to help you track your email campaigns, so you can easily identify which emails are performing best and adjust your strategy accordingly.

By following the rule of keeping your emails short, sweet, and to the point, you’ll be able to maximize the effectiveness of your email marketing campaigns and get the most out of your efforts.

3) Consistency is everything – schedule your followups

By scheduling automated followup messages, you are able to keep your message in front of your prospects. Research has proven that it takes 5 to 7 followup contacts to close the majority of sales. So schedule your followup messages to build rapport and connection with your prospects.

4) Focus on adding value to get the sale

One of the most violated email marketing rules we see is when someone just hammers prospects with sales message after sales message. When you offer real value to your subscribers, you begin to build that know-like-trust factor that makes prospects actually WANT to do business with you.

5) Track your results for maximum impact

By keeping track of your open rates, click-through rates, and sales, you will know which messages are being most effective. Testing and tweaking helps you maximize profitability so you can reach that target for your business.