What Is Autoresponder Email Marketing?

Autoresponder email marketing is the use of technology to generate new leads, follow up with prospects, and convert subscribers to paying customers. This technology is often referred to as “autoresponder” technology or  “email marketing“. This article is dedicated to showing you how to use this powerful technology to accelerate your business growth.

An autoresponder is a series of emails you create, focused on a specific topic such as your product or service, delivered in a sequence that you decide. The email marketing process begins when someone subscribes to your list.

The most common use for autoresponder email marketing is the transfer of information. In the process, you can inform your subscribers about your offers and how those offers can benefit them. You will probably need to plan on experimenting a bit to find the right balance of educational and promotional copy.  A big success tip is to consistently address your prospect’s needs and stress the benefits of your products or services. In other words create your content to answer the question on every subscriber’s mind: “What’s in it for me?”

Used properly, your autoresponder email marketing series will begin to build trust with your prospects. Your messages will be welcomed (and opened) in their inboxes. As you share useful information and help your subscriber solve they problems, you will be progressively gaining mindshare. Get this right and you will be essentially training the reader to open your emails, visit your website, and ideally, do business with you.

Break it down like this:

Touch. Repeat. Build Familiarity. Build Trust. Generate Sales.

Touch: When someone visits your web site and fills out your form, you are getting that first “touch” and need to make a good impression.

Repeat: Your follow up messages should consistently focus on helping your readers solve a problem and show them how your product or service can help them do that.

Build Familiarity: Ask questions of your readers. Use those questions as a way to build your content and messages in future messages.

Build Trust: As your readers begin to see that you are trying to help them, they begin to trust you.

Generate Sales: Your messages should include a call to action that shows your readers how to get your offer to solve their problem.

Autoresponder email marketing can be a great way to drive new sales and create repeat business. The time you invest in learning to put this technology to use in your business can pay off for years to come.

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