When a company decides to start adding email marketing to their business strategy, the question about how to approach autoresponder software comes up pretty quickly. Should you build your own, purchase someone else’s, or subscribe to an autoresponder service provider?
These are all great questions and our hope is to help you make the right decision for your business.
Should you build your own autoresponder software?
For most businesses, this is a quick “no”. Unless your business is focused on that level of technology, it makes more sense to keep your focus on your core business and let someone else handle the coding, hardware, and software support related to providing the necessary software.
Should you purchase software from someone else?
Again, for most businesses, this is going to be a “no”. Installing and configuring software, keeping up with updates, compliance issues, etc… can quickly take your focus away from the stuff that actually makes you money.
Should you subscribe to a third party service?
For most businesses, this will make the most sense. Someone has already written all the software. Someone is handling hardware and software updates for you. Someone else is managing compliance issues. Your focus is on setting up and using the tools to focus on your business. And, your autoresponder should really serve the purpose of helping you build your business, not take your focus away from your business.
Whether you are handling your web site yourself, or one of your staff is handling it, most autoresponder services make it fairly easy to quickly integrate capture forms in to your blog or web site. You can keep your focus on driving traffic to your site while your autoresponder takes care of collecting leads and following up with prospects.
For most businesses, using an autoresponder service such as ours just makes sense.
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