How do you choose the best autoresponder service for your business? The key element to consider is “for your business”. There are a lot of services to choose from and you really want to be clear about how you want to use an autoresponder service in your business.
The first function of your autoresponder should be to help you convert web site visitors in to solid prospects for your business. This is done by making sure you have added the capture form code to your blog or web site. You want to be sure to include a lead magnet to entice those visitors to fill out the form.
Once you have captured their attention enough that they fill out your form, the next job of your autoresponder is to follow up with your subscribers. This is how you build rapport with your readers and create credibility by showing them how your product or service can help solve a problem. Typically, this is done by creating a series of messages that will go out automatically over time. The schedule will be determined by when they joined your list.
The best autoresponder service will also allow you to schedule broadcasts to go out at times you decide. This is great for when you have special offers, sales, discounts, time sensitive promotions, etc…
To go a step further, if you are collecting more than just name and email, you can begin segmenting your lists based on location, preferences, etc… to make sure you are sending them information that is laser targeted to their needs and desires.
Once your list begins growing, the best autoresponder service will allow you to segment and follow up with your subscribers based on their level of interaction with your messages. This makes it easy to re-engage with readers who may have lost interest, or drill down to those readers who are interested in specific links within your messages.
Once you’ve found an autoresponder service that lets you do all that, it’s time to start looking at what the service you choose is going to cost. Some services charge you more as your list of subscribers grows. Even if you have email addresses that are not deliverable, your rate can be impacted by how many subscribers show up in your account.
With TrafficWave.net, you pay a low monthly rate of just $17.95 per month no matter how big your list gets. Undeliverable addresses are automatically removed. Unsubscribe requests are handled by our system for you. You can keep your focus on building and selling to your list.
Why not take us up on a 30 Day Free Trial to see if our system works for your needs?
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