At the end of the day, the size and quality of your list is a good overall indication of the health of your business. Be sure to put some time in to using these tips to boost email sign ups and drive more sales in your business. When someone signs up for your list, they are telling you they are interested in learning more about your business. This is a great opportunity for you to increase sales! Put these tips to work in your business, today.
Incentivize or bribe your visitors! People love deals. Offer a discount to your subscribers. Offer a free report, guide, pdf, or download. What does your market want? How can you get them some sort of free trial, discount, etc.. ?
Put your capture form right on your web site. When you include a link to a capture form, you are asking your visitors to take an extra step, leave the site they found, and then fill out the form. Make the form available directly on the site you are promoting. Make things easy to boost email sign ups on your web site.
Test different placements for your forms. Maybe your form will work better on the top header or a sidebar. We recommend keeping the form high up on the page so that it is easy to see and stands out.
Point out “subscriber only” benefits. One of our restaurant clients sends coupons that are only available to their online subscribers. Customers that are not subscribed don’t even see the coupon offers.
Don’t forget your email signature. You’re sending emails out anyway. Include a link to your capture page below your business name or personal name and give them an enticing offer.
Test and test some more. Then, test again. You may be surprised at what impacts your email sign ups. Maybe it’s a color choice, a headline, a call to action, form placement, etc… It pays to know what is working and avoid what isn’t.