Build Your List and Own It All
Think about this for a minute. When you build your list, you are collecting the names and emails (or even more) of people who are saying, “I am interested in what you are doing.”. They trust you enough to give you their information. So you collect their contact info. That’s a big win. Now build that relationship.
Did you realize you also now own the marketing rights to that list? You can market your offers directly to your list with the click of a button. It’s not a purchased list that you are sharing with dozens or even hundreds of others. It is YOUR list. They asked for YOUR information. This gives you a big advantage over any competition.
When you send your information to that list, you then control the traffic flow. You can send them links directly to your offer pages, information, social media, training, sales, and more. You get to decide.
If you get deeper in to it, you can get their demographic information, as well. You know how old they are, what their interests are, what their purchase history is, and more.
“Build Your List and Own It All” just makes sense.
The smart move is to focus on building that list, building your relationship with that list, and holding on to that list no matter what happens.
If your favorite social media site goes down, you still have your list.
If the offer you have goes down, you still have your list.
We have run across folks who tell us, “Yeah, I used to have a list but that project I was working on bombed so I just gave up. Now, I have a new project that I could probably sell to that list but I don’t have the list any more!”
Build Your List – Keep Your List
Even if your project flips over or has to go through big changes, your relationship with your list is how you can quickly pivot in a new direction and keep moving forward.
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