Business Growth. The thought of growing your business probably takes over your mind throughout each day. You’ve got the web site built. You are driving traffic to the site. Maybe you’re even running promotion on social media, search engines, etc… but you are still not seeing sales.
It’s time to try email marketing.
Don’t stop doing the other steps. They are all great ways of getting people to your web site. The next step is to convert that visitor to a prospect. The way you do that is by offering them an incentive. Depending on your business model, that might be a free sample, a free consult, a free guide, an e-book, a free trial, etc… How do they get that incentive? They fill out your form on your site.
Some of the most effective web sites always include what we call a capture form. You’ve probably filled out a few as you visit various web sites. That little form where you enter your name and email address so you can get that download, sample, information, etc… ? That’s a capture form.
When someone fills out that form on your site, if you are using an AutoResponder service like TrafficWave.net, they are added to your database for follow up. Your AutoResponder sends them details on how to get that incentive you offered. Then, your AutoResponder follows up with them letting them know more about you, how your product or service can help them, and why they should do business with you.
When the time comes for them to make a purchasing decision, they are more likely to buy from someone they know, like, and trust.
This is why email marketing is such an important component for business growth.
If you are serious about business growth, keep advertising. Keep doing social media promotion. Keep working on SEO. Add email marketing to the mix so that you can build targeted prospect lists, follow up, and drive sales.