Online Lead Generation
Online lead generation is critical to your business success. Having a web site for your business is great. Having a profitable web site is what you want to focus on. If you stop with putting up a web site, you are missing out on a lot of sales opportunities.
You are going to spend time and money getting visitors to your web site. The vast majority of those visitors are not going to buy from you on their first visit.
If they found your site by clicking an ad, they are probably comparison shopping.
If they found your site by searching on a major search engine, they are probably comparison shopping.
If they got delivered to your site through some sort of exit pop-up, traffic exchange, or site rotator, they are probably a little annoyed about being interrupted.
In each case, you need to make sure your site is set up for online lead generation so that you have a shot at converting that visitor in to an actual real prospect.
There really is a fairly simple formula you can follow for effective online lead generation.
This is critical. By capturing email addresses from your visitors, you are able to follow up with them which allows you to …
Build and develop relationships via regular communication
When a visitor gives you their email address, they are saying, “I’d like to learn more”. This is your opportunity to show them how you can help them, let them know more about you, your offer, and why they should choose you over your competitors.
Add tons of value (way before asking for anything in return)
Demonstrate that you are interested in helping your prospects learn, win, succeed with your offer. We use lead magnets to make sure our readers feel like their is strong value in our relationship.
Repeat steps 2 and 3 as much as possible
Constantly let your readers know you are there to help. Provide real value and solutions.
Sell great products
This should be obvious. Make sure that what your are offering is actually a strong value and is something customers WANT. If you do, they will gladly spend their money with you.
The key to success for online lead generation is to set up your web site with a compelling reason for your visitors to give you their email address for future updates.
What can you offer them in return? A free report? A free sample? Tips?
Think like your visitors. What is the big question you can answer for them? Offer to provide that answer in exchange for their email address.
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