Buy E-Mail Lists – Why You Should Never Do It
Your business is wondering if it should buy e-mail lists. This means you are wanting to grow and you want to reach as many people as you can. That’s good. But if you start buying e-mail lists to make that happen, you could be destroying any chance of success your business has.
The reasons to never buy e-mail lists include the potential for shady business deals. How good can a list actually be when it is being sold by list brokers? Some entrepreneurs believe that the idea of high volume emails will overcome the amount of shady, non-existent, fake, bouncing, and undeliverable email addresses. But the other side of that coin is that as soon as you start blasting out all those emails, your server is going to get blocked by the major email service providers, your company is going to quickly gain a reputation of being a spam source, and many of the emails that actually do get through are going to be deleted and reported as spam.
Still, some decide to buy e-mail lists and then discover that the only one that really made any money was the outfit that sold the email list.
If you are serious about email marketing success, we highly recommend you begin by building your own targeted list of people that actually want to receive your information.
Check our Email Marketing Best Practices Guide for some great tips.
Our Email Marketing Guide provides some great tips on getting permission, following up, and building a strong relationship that leads to long term sales and business success.
If you are brand new to email marketing and still looking for the right service to get started, we would like to invite you to take advantage of our service with a Free 30 Day Trial.
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