Should You Ever Buy an Email List?

Someone recently asked me, “Should I buy an email list for marketing?”. My immediate response was “Of course not!” and then I got to thinking about how many other people might be asking a similar question. A quick search on Google showed me that people are actually searching for the phrase “buy email list for marketing”.

So, let’s look at why we believe you should never “buy email list for marketing”. We definitely believe in email marketing and we believe the best way to be successful is to build your own targeted list so that you have real humans who have actually shown some interest in what your business offers.

Buying an email list may seem like a good idea to give your company a quick start. After all, it’s pretty easy to understand why so many companies are getting in to email marketing. It’s incredibly inexpensive. It’s easy to set up. It’s fairly quick to set up, and the returns can be amazing when it’s done right.

But the key is “when it’s done right”. Part of that includes the process of actually building real lists rather than focusing  on and searching for “buy email list for marketing”. Buying a list may seem like a shortcut to success but as soon as you start mailing your information out to any purchased list, your business is going to be categorized as a spam source, and rightfully so.

Take the time to learn how to build your lists and then build relationships with your subscribers so that you can build sales and create long term success.

To see how some other businesses are experiencing success with our list building and management tools, check out our Email Marketing Success Stories. From sole entrepreneurs to restaurants and manufacturers, these business operators are experiencing the power of successful email marketing strategies.

If you would like to learn more about how email marketing can help your business grow, fill out the form below to request our free report.

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