Can Spam Act: What Is It?
No doubt, you have run across references to the Can Spam Act in your email marketing research. Do you know what it is? More importantly, do you understand how it can affect your business?
Most of the requirements are really common sense and common courtesy, such as making sure you use valid and relevant information in your message headers, such as your name, your “From” address, your “To” address, and your “Reply” address.
Don’t use deceptive subject lines. When your subject line is strong and relevant, your open rates go up and that means your sales can go up, as well.
Tell your recipients where you are located. TrafficWave.net handles this by including your mailing information in the footer of each message that goes out. The address does need to be valid. This can be your current street address, a post office box you’ve registered with the U.S. Postal Service, or a private mailbox you’ve registered with a commercial mail receiving agency established under Postal Service regulations.
Another big requirement of the can spam act is that all remove requests be handled promptly. TrafficWave.net automatically includes a link any recipient can click to be unsubscribed. If a recipient does email you asking to be removed, you do need to manually remove them within 10 business days.
For more details on the can spam act, be sure to check out the FTC web site by clicking here.
For more information on improving deliverability and your open rate, check out the following resources:
Most Common Spam Triggers Killing Your Deliverability
How Content Affects Deliverability
Tips To Improve Email Marketing Deliverability
Why Do My Messages Go To The Spam Folder?
Note: In addition to CAN-SPAM rules, you must comply any of the anti-spam laws of the countries your recipients live in. So if you’re sending to UK residents and US residents, check the UK spam laws to make sure you’re also UK compliant.
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