Chiropractic Email Marketing Tips for Your Practice
You want your email marketing to get results. You want your emails to get opened, and more importantly, you want customers to come through the door. These chiropractic email marketing tips will help you get results. The first step is to decide on your goals for chiropractic email marketing. These goals should include:
Rapport Building This is a great way to build and nurture relationships with prospects and clients. Sending out a newsletter with tips and advice can go a long way toward helping clients and potential clients feel like they know, like, and trust you.
Boost Sales During Slow Seasons When you have a list of customers and potential customers, you can quickly send out an offer with discounted pricing, bulk packaging, etc… One chiropractor we know uses email marketing to drive subscription sales for repeat business.
Educate, Train, and Update Clients Share a regular tip on how to exercise, stretch, etc… Help clients understand ways they can be better prepared for appointments.
Pick Up Referrals Ask existing clients to forward your emails to friends and co-workers that can use your services. Referrals are the least expensive way you can drum up new business.
Reinforce your brand. Make sure your email messages include your logo, website colors, and website layout to reinforce your brand identity. Include your web site, phone number, and hours of operation. Make sure your email address is from your domain opposed to using a gmail, yahoo, or hotmail address.
Be consistent. If you told your readers they can expect weekly or monthly updates, make sure you stick to the schedule. Sending an extra announcement or special update earlier is fine. Going long periods without your readers hearing from you will cause your open rate to drop very quickly.
Provide value. Make sure your content is educational and helps your readers find out how to solve a problem. Don’t just focus on sales. Provide solid tips that build trust and rapport with your readers. At least part of your chiropractic email marketing should offer insight into how your patients can improve their health through chiropractic care and natural wellness planning without blatantly trying to “sell” all the time.
Chiropractic Email Marketing Should Be Designed to Convert
Email marketing is an effective way to provide your patients with valuable information they may not typically seek out on their own. This provides a gentle way to stay connected and keep your practice top-of-mind.
To keep your patients coming back, and to make them advocates for you, remind them of the healthful benefits your chiropractic services provide. Showing up in their inbox with a well written email marketing message is a great way to achieve that.
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