Getting traffic is always good, of course. Knowing what to do with that traffic to turn visitors in to customers is the real key.
You are already spending time, money, or both getting people to your web site. And, if you are like most entrepreneurs, you are wondering why the sales aren’t rolling in. Some reasons may include:
The source of traffic. How are people finding your web site? If you are running targeted advertising specifically focused on your ideal market, your odds of success are much higher than someone focused solely on traffic exchanges, pop-ups, etc…
The page you take visitors to. Many times, I will see advertising that takes the visitor directly to a sales page. This is a very ineffective method. Nobody is searching the web with their mouse in one hand and their credit card in the other. They are looking for information.
This is why we recommend using lead capture pages to convert website visitors to real prospects.
When someone lands on your web site, instead of trying to get them to buy now, recognize that they are on a mission to learn more. Offer them a way to learn more. Offer them free information, a free sample, an introduction, a free trial, a bonus. Make them an offer they can’t refuse.
Here are some examples:
A smoke haus / restaurant uses TrafficWave Autoresponders to offer their web site visitors a chance to get coupons and special offers emailed directly to their inbox.
An entertainer uses TrafficWave Autoresponders to keep their fans updated on upcoming events and special offers.
A financial services advisor uses TrafficWave Autoresponders to offer free tips on planning for the future.
If you want to convert website visitors to real prospects, add a capture form to your web site. When visitors do show up at your site, they will see an offer that can help them learn more. In exchange they give their name and email address.
This allows you to follow up and build that “know, like, and trust” factor that will make them more likely to do business with you than your competitors.
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