Using Custom Landing Pages to Improve Subscriber Response
The two options are:
Subscription Landing Page: The site subscribers see right after they submit the form requesting your information.
Confirmation Landing Page: The site subscriber see right after they confirm their request.
If you don’t use custom landing pages, your subscribers will be met with a generic page that reminds them to check their email for a confirmation link. When they click, they are taken to a generic looking page that confirms they are subscribed. This approach works, but you could be taking advantage or more branding opportunities and adding more value to your subscribers.
Both landing pages can be set up to include your company logo, colors, etc.. This improves overall brand awareness and gives you an opportunity to reinforce your identity and build rapport with your subscribers. You can also entice subscribers with an offer, such as letting them know that when they click the confirmation link, they will be able to download your pdf, a free report, a new app, whatever enticement you have to offer.
TIP: Do not give away your offer on the Subscription Landing Page. Let them know to click the link they are about to receive and include your offer on the Confirmation Landing Page. This will dramatically improve your confirmation click-through rate.
You’ve put in the time and effort to get visitors to your web site. They have filled out the form to get your information. Don’t lose them now. Take these steps to get them on your list for future follow up and increased sales opportunities.
Once you have set up your custom landing pages on your web site, be sure to check out this video in our Video Training Series to learn how to set them up for your autoresponder campaign:
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