Response has been strong. I’ve had 288 people request the Ebook by filling out a capture form and that’s pretty exciting to me. I love seeing a campaign get off to a strong start.
But, I was a little bit shocked to realize that around 100 of those 288 people haven’t even downloaded the Ebook yet! Why didn’t they download my ebook? I don’t really know. Maybe they got distracted. Maybe they message got deleted. Any number of possibilities exist. This happens to us all. The good news is that I can follow up with this group to remind them to get the Ebook by clicking the download link.
So, here is how I did it:
I created a message in my autoresponder campaign reminding them to download the Ebook. I included a link to the download page so they can click right through and get started. I saved it as part of my Stored messages. It won’t go out as part of my automated followup series.
Then, I clicked the Statistics tab to view my SOC activity. I was able to tag all those subscribers who have not yet clicked the download link.
My last step was to set up a Broadcast of my reminder letter to that group of subscribers to remind them to download the Ebook so they can get started.
Did it work? Absolutely! While I am typing this article, I am getting notifications that the Ebook has been downloaded.
Most people will just got lost in the realization that not everybody actually followed through. They will spend some time complaining that email marketing doesn’t work. They may ask “Why didn’t they download my ebook?”. And they may give up.
But you’re a smart email marketer so you will follow up with those folks that didn’t click the download link and you will send them a little reminder just like I did.
My automated messages just keep going out.
I sent out a broadcast to follow up with specific instructions for a specific group of subscribers.
That’s the power of email marketing!
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Yours In Success,