Once you’ve begun building your list, you want to make that list profitable. Here are some tips.
DO Add Value Your subscribers joined your list because they wanted to learn something or get a benefit. If your capture page offered to help them solve a problem, answer a question, learn a skill, make sure your newsletters fulfill that promise.
DON’T Over Sell Of course you built your email marketing list to drive sales, but don’t over do the “sales pitch” part of your newsletter. Sometimes, you will want to just provide some solid advice, share a motivating success story, or provide a good tip. The balance of how much of your messages should be benefit driven and how much should be sales driven will be matter of experimenting to see what works best for your readers.
Do Build The Relationship In our article, Don’t Just Build a List. Build a Relationship, we talk about how to make a connection with your readers. Make a point of letting your readers get to know you and make a point of getting to know them. Invite questions via email, comments on your blog posts, etc… and make a point to answer the questions. When the time comes for them to make a purchasing decision, they are more likely to buy from someone they know, trust, and like.
Do Be Consistent If you offered to send out weekly updates, make a point of sending out weekly updates. Nothing kills a list faster than losing contact, or burying them under a flood of daily emails when you offered weekly emails. If you did offer daily tips, stay on schedule, build rapport, and make sure you add value.
Do Track Results Learning to drive sales with email marketing is a combination of art and science. You will want to make sure you do your best to create messages that bring visitors back to your site and drive sales. One of the things you absolutely MUST do is track your open and click rates. This shows you how well your messages are being received. Sometimes, you may need to change a subject line or call to action to get better results. If you don’t track, you are flying blind and that is never a good idea.
Don’t forget the little things like making sure your email is clean, clearly written, and has a clean professional layout. Sometimes, plain is better than fancy. The way to know for sure is to test your results and make changes along the way.
What have been some of your most effective ways to drive sales with email marketing? Let us know in the comments, below: