Drive Traffic To Your Capture Pages To Build Your Lists
Once you’ve got your capture pages ready, the next step is to drive traffic to your capture pages to build your list. This article will give you some great tips to get you started in the right direction.
Let’s start with a quick review of what a capture page is. A capture page is a simple webpage created with the sole purpose of convincing your visitor to sign up for your offer. Typically, a good capture page will feature only one offer and have a single call to action. Because of this focus, good capture pages often have solid conversion rates.
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Let’s look at some of the most effective ways you can drive traffic to your capture pages.
Promote Your Capture Page Directly On Your Web Site or Blog
This is probably the quickest and easiest way to drive traffic to your capture pages. You can promote it across your entire site or just on selected high traffic pages. Here at TrafficWave, we include a capture form at the bottom of almost every article on our blog. You can use pop-ups, add banner ads, links, and just add the form like we have done below.
Use Organic Social Media
Another free method to drive traffic to your capture page is to promote it using organic social media.
Although it won’t get you as big results as the previous method, it’s still a good option especially if you don’t have a big email list (yet) or don’t want to invest in paid ads.
It can be particularly effective if you have a fairly large network of friends and followers who are ready to engage and share your posts.
Here’s how you can do it:
Update your cover photos to include the link and information about your offer
Prepare a series of posts for your private profiles and your business pages that talk about some of the aspects your offer can help with
Prepare a series of posts where you ask your audience a question related to your offer
Do a live video for Facebook that talks about the topics related to your offer
Record a similar video and post it on LinkedIn and Twitter
Post regularly to your various social media channels
Partner Up With Other Brands
Find someone with a similar market to yours and run a co-marketing campaign with them.
You can promote each other’s capture page to your lists.
You can link to each other’s capture page from your web sites.
Team up on a joint webinar to promote each other.
The great thing about this strategy is that it is 100% free. Just do your best to be sure you are each sending offers to the same sized audience.
Limit how often you use this approach so that you keep your focus on providing the type of content your readers signed up for.
Engage On Groups, Forums, Blogs, etc…
This one is pretty simple. Be active where your target market is.
The internet is full of pretty much any type of group you can imagine. Facebook, Quora, Reddit, etc… all have groups of people with a wide variety of interests. You can use these groups to connect with people in your target market.
But – and this is very important – don’t join these groups and just start posting your link. If you do, plan to get removed and banned very quickly.
Instead, get involved in the discussions. Add some real value. Build your reputation as someone who adds value and can be trusted. Add real content to the overall discussion and you will begin to notice people reaching out to you for advice.
Drive Traffic To Your Capture Page with Paid Ad Campaigns
There are two big benefits to running paid ads: 1) they can bring very quick results, and 2) their reach is pretty much unlimited.
The downside? Paid ads not free. If you haven’t run paid ads on Facebook or Google yet, the most important thing you should remember is that they are an investment – an investment that generates a return.
When you set up your ads, pay attention to how much it costs you to acquire new leads, and what percentage of them end up converting to sales.
Only by knowing these numbers will you be able to see whether you have a positive ROAS (return on ad spend). In the beginning, this may seem like a daunting process. But even with budget of just $50 to test several different tactics, you will be able to see how the Facebook mechanisms work, and observe what results you can expect.
Commit To Content Marketing
Content marketing is all about creating and promoting educational content that helps you build relationships and sell your products long-term. If you create content that’s highly appreciated by your readers and is structured according to SEO best-practices, it’s likely going to attract a fair amount of organic traffic. This article is an example of content marketing in action.
While these options are not a complete list of all the ways you can drive traffic to your capture page, they will give you a solid place to begin. If your budget is small, start with the free options. The key is to commit to consistent action to see the best results.
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