Email Marketing Benefits
You understand the need to attract new customers and keep your existing clients coming back. What you don’t want to do is invest time or resources into something that isn’t going to deliver the results you need and expect. This is why email marketing make so much sense for small business marketing.
To make the right decision, you want to sure you understand the benefits of email marketing compared to other marketing channels.
ROI is definitely a factor. And Email marketing averages around $36-40 for every $1 spent.
Beyond just raw numbers and data the relevance of email marketing comes down to it being an effective solution that gives you the power to reach customers in a place most people visit every day: their inbox.
Here are some of the top data-driven reasons to use email for your small business:
- 91 percent of US adults prefer to receive promotional emails from companies they do business with (MarketingSherpa)
- Email is almost 40 (FORTY!) times more effective than Facebook and Twitter combined in helping your business acquire new customers. (McKinsey)
- According to 80 percent of business professionals, email marketing drives customer acquisition and retention. (eMarketer)
- Email marketing is more likely to drive sales than social media marketing alone. (Optinmonster)
Want more email statistics? Check out our top email marketing statistics.
Our top 10 benefits of small business email marketing
Here is our own list of what we believe to to the Top 10 Email Marketing Benefits:
Personalization is the number one email marketing benefit. Nobody wants to read an email that sounds like it was just blasted out to a bunch of random people.
Email marketing allows you to segment your customers and prospects into different lists based on their preferences. This allows you to send highly personalized content. From crafting the perfect subject line to adding those images that resonate with your customer, and valuable content that helps your audience, email is the perfect channel to deliver those personal-feeling messages.
A well crafted email helps you build credibility with your readers. Knowing your readers’ interests and needs will get your email read instead of routed to the spam folder.
Credibility starts with building a list of people that actually WANT your information. If they have requested your information and verified that request, you’re off to a strong start.
Do people recognize your brand?
With email marketing templates, you can easily brand your emails. By consistently providing valuable content to your audience, they will begin to recognize, and even anticipate your emails.
This makes your brand (and your business) a welcome visitor in their inbox.
We’ve all done it. We get that great offer via email and we click to purchase.
Promoting your offers to targeted prospects and customers through email marketing gives your audience the chance to make a purchase directly from their phone or laptop.
Email marketing can be used to sell to prospects, boost referrals, upsell to current customers, and even re-engage customers that have not engaged with you in a while. The more relevant and targeted your email content is, the more likely it is the reader will take an action.
Email marketing can help to build stronger customer relationships by providing them with information they want, with real value, directly into their inbox. When you help make your readers’ lives better, whether that be with your product or service, helpful tips, or even just a “happy birthday” gift coupon, they will begin to appreciate and trust you.
Eventually, they will begin to look to you for the information they need and the value you have been providing them. This keeps your business “Front of mind” and keeps them thinking of you first when they need your services.
With any business, but especially within a small business, time and budget constraints are always at play. While big businesses can afford to go all out and buy advertising space during the Super Bowl, your small businesses probably don’t have that luxury.
Luckily, the cost associated with email marketing is very low. TrafficWave’s plan runs about 60 cents per day and even start with a Free 30 Day Trial.
As fors time commitment, email marketing can be put on autopilot with email marketing automation and integration with many of the apps you are using to save time.
Emails are a great way to get customers to return to your website. Adding relevant links to your site within your email content keeps them engaged.
For example, a local design school could send out emails to let customers know about their new design class that has a limited number of seats. Many of their customers and potential leads may have missed the opportunity to attend the class had they not revisited the website in time. So the email let them know right in their inbox.
This approach helps the design school fill all the seats more quickly by promoting the class via email marketing, instead of waiting for reservations to trickle in.
When you run your own business, one of your goals should be to be seen as an expert in your industry.
Your customers signed up for your email marketing newsletters because they want to hear from you. They appreciate the content you send and keeping them engaged is one of the biggest wins for you as an email marketer. Your email content is one of your most valuable marketing tools. And you can use it to reinforce other areas of your marketing strategy. When people love what you do, then they look forward to more of your great content.
You can use your email marketing campaigns to drive home the message that your customers are unique and important to your business.
Whether giving a section of customers a sneak peek into an upcoming product launch, or simply rewarding loyal customers, everybody loves a sweet deal. .
As a small business, you might not be able to go around giving awaya free stuff to all your customers, but a little something extra here and there can go a long way. Rewarding your customers is a great way to accelerate your marketing goals. It’s a true win-win.
With social media, the platform owns everything you post on it. Every post. Every connection. Every image. Everything.
But with email marketing, your email list and all your campaigns (sent or not) are assets owned by you. No one can take them from you. No one can keep you from reaching out to your customers. You send what you want when you want and you profit from the sales.
This Is Why Email Marketing Is So Important
Email marketing is important for your small businesses because it’s simply a powerful tool.
Email marketing keeps you in touch with those who what to hear from you, keeps you front of mind, helps you add value, helps you drive traffic, and lets you update customers and prospects at the click of a button.
Look at it this way: Email marketing allows you to do many different things, all within one channel. And, it has the highest ROI of any marketing strategy or channel.
Honestly, the importance of small business email marketing really can’t be overstated. If you’re not using email marketing yet, start today with a free 30 day trial.
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