Email Marketing Boosts Yoga Sales
I am often talking about how much I believe in and rely on effective email marketing. Most of the time, the conversations are about why it is so important to get started with your list building if you haven’t already done so.
In this article, I want to move the conversation forward a bit to an excellent and recent real-world example of what you can do with your list once it is built.
A dear friend of mine manages a yoga studio. We were talking about ideas for how to boost sales through the traditionally slow summer months. They’ve done newspaper advertising, Groupon, and more over the years and they were looking for something they could do without the extra expenses and time delays.
I asked her, “Does the yoga studio use email marketing?” They do. In our conversation, she decided to run an email broadcast out to their list of customers and prospects. The broadcast was a special offer for discounted yoga sessions.
End result: More new sales came in over the next few days.
Cost of the campaign: A little bit of time to put together the offer and send it out.
Think about that. Because this company had made the decision a while back to begin building their email marketing list, they were able to quickly send out an offer to their list and increase sales the very next day. All it took was a little bit of time to create the offer and send it out.
This is why I am constantly talking to small businesses about the power of email marketing and why it is so important to build your lists, build relationships with your lists, and effectively sell to your lists.
If you already have a list started, what offer can you send out to them today to increase your sales?
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All Comments
Bill
August 5, 2016
I filled out the form and confirmed my email address but never received the Free Report.
admin
August 5, 2016
Hi, Bill. Our records indicate that this email address is subscribed to two accounts, one of which was confirmed, today. If you tried to subscribe to this particular offer, be sure you complete the form and press “submit” to get the confirmation email.
Melvin
August 6, 2016
Hi Bill, great post but how can a affiliate marketer such as myself tap into the small business market, when I do not personally know any small business owners. I’m just starting out!
admin
August 6, 2016
One of the best way to meet local business owners is to get involved with local business networking groups in your area. The Chamber Of Commerce would be a great way to start along with checking Meetup.
Mark
August 7, 2016
That’s an awesome real world example of what’s possible Brian!
Thanks so much for sharing it. There is nothing overly
complicated about what this Yoga studio owner did.
It makes you wonder why in the world, more companies, pretty
much in the same position, aren’t effectively utilizing the capability
and income generating potential of their email/mobile marketing list.
They’ve taken the time and effort to start building one, but they
tend to barely utilize it.This is a great real world example of what’s
possible.Thanks so much sharing it.
admin
August 8, 2016
Well said, Mark. Sometimes, I think small business owners just get overwhelmed and forget to think of the simple things we can do, like email marketing. The effort definitely pays off!
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