This Email Marketing Checklist is designed to give you a quick overview on how your business can grow using email marketing.
Email marketing is a powerful tool being used by small, medium, and large businesses around the world. Whether you are a large Fortune 500 company or a solo operator reading this post while you sip your favorite coffee, email marketing can and should be a major part of your overall marketing strategy.
Email marketing allows you to convert those all-important web site visitors to real prospects. Instead of just visiting your site and going along their way to the next site, you can invite them to give you their name and email address in exchange for information they are looking for.
Then, you will be able to follow up with your prospects, let them know of any special offers, and invite them to do business with you. Here is the email marketing checklist to give you the best shot of success as you move forward:
Reinforce Your Brand
From your web site capture form to your email marketing template, make sure you are reinforcing your brand by adding your logo, your company name, and selecting the colors that coordinate with your branding strategy. You want your subscribers to recognize and welcome your messages when they are sent out. I highly recommend a custom landing page on your site so that when someone completes the form, they are taken to your web site and reminded to check their email for a confirmation message.
Craft Your Content
Remember to do the little things like proofreading and spell checking. Make sure you have a clear and compelling call to action in your messages. Make sure your content is showing value. Your reader wants to know, “What’s in it for me?” Write your messages like you are answering that question for your readers. Be sure to include your company name and contact information in your messages.
Check Your Design
Have you checked to be sure your links are all correct? Once an incorrect link goes out, you cannot “unsend” the email. Take a moment to double check your links. Proofread your messages to be sure they look good across various formats. I have email accounts set up with gmail, outlook, hotmail, yahoo, aol, and others just so I can see what my messages look like in those systems. Double check that your call to action is clear and compelling.
Check Your Results
It is important to track your open rates and click through rates to know how well your email marketing campaign is performing. By tracking these results and segmenting your list effectively, you can dramatically improve your results.
Once your letters are set up, be sure you have added signup forms to your web site or blog so people can join your list.
If you do not have your own web site or blog, yet, our Hosted Capture Page option is good way to get started.
If you are looking for more details about the basics of starting your email marketing campaign, check out: Getting Good Email Marketing Results
What would you add to this email marketing checklist? Let us know in the comments, below.