Email Marketing Companies – Which One Is Best?
There are a number of factors that go in to making the right decision. When researching email marketing companies, consider the following:
Pricing. How much you will spend on your email marketing is going to affect your bottom line. On one side of the spectrum are companies that offer their services for free. But there is usually a catch. The biggest catch being that these companies may control your lists, or even deliver advertising to your lists. When you build your list, you want to send information about your business; not your competitor’s business.
On the other side, some email marketing companies have a sliding scale which causes your rate to go up as your list grows. Your list may include undeliverable or bouncing email addresses. Since they are still in your system, your rate goes up even though you can’t actually email these addresses.
TrafficWave offers a flat rate plan that stays the same, no matter how big your list gets. Learn More Here.
Features. How you interact with your list is going to play a big role in how effective your email marketing campaign is. Can you quickly set up your account? Can you schedule automated followup messages and broadcasts to your list? Can you send your messages in HTML format so they look clean and professional? Can you track your open rates and click-throughs?
These features and more are available through TrafficWave. Learn More Here.
Flexibility. As your business grows, it will become more important to be able to integrate your autoresponder with other applications such as shopping carts, spreadsheets, forms, CRM’s, etc… This will help you become more efficient with list management and profitability. TrafficWave integrates with thousands of other apps via Zapier and offers full API integration.
Reliability. Email marketing is a tough business. The landscape and technical challenges are constantly changing. You want the company you choose to have a strong track record of reliability, adaptability, and deliverability. TrafficWave was founded in the year 2000 and has enjoyed a long record of reliability and outstanding deliverability.
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