Sure, we all want to create a powerful looking email newsletters that is attractive, easy to read, and most important: generates clicks to our offer.
I’ve been doing email marketing for over 17 years and I find that it helps when I take a moment to look in to my email marketing details to catch some simple and very common mistakes.
Here are some of the biggest mistakes I’ve found (and probably made, myself):
Sending irrelevant or outdated information. Things change. Sometimes, the offer itself changes, pricing changes, the company moves, policies change, a phone number changes, an email address changes.
Sending incorrect links. Sometimes, my fingers fly too fast for my brain and I type a URL incorrectly. Recently, I found a campaign with one letter missing which caused the clicks to take visitors to the wrong place. It was easy enough to fix and I’m glad I caught it early!
Incorrect or Missing Social Media Links. Seems obvious, doesn’t it? But I’ve had a time or two where I didn’t double check my links and I discovered that my Youtube channel link was dropping visitors off in outer space somewhere.
How did I know? I checked my stats and noticed that a link was getting clicks and that link was wrong.
Something I highly recommend is the use of an Email Marketing Template for your campaigns. This way, you know you have a consistent header, consistent layout, consistent social media links in your message, etc…
It is pretty easy to let these things slide, but it really makes sense to take a few minutes to check on your work. You work to build your list. You craft your message to get a response.
Make sure your message is clear and relevant. Make sure your links take visitors where you want them to go.
Email marketing details really can make a difference.