Successful email marketing (new leads, better connections, and more sales) happens when you know and follow these simple email marketing do’s and don’ts. Learn and follow these best practices to get the best results.
Some of these are pretty much rooted in common sense. Others are little techniques that are worth learning and implementing to get the best email marketing results.
DO: Grow your email list the right way by using capture forms that invite prospects to subscribe to receive your information by request.
DON’T: Buy an email marketing list.
DO: Set your campaign to send your first message IMMEDIATELY after they confirm their subscription.
DON’T: Make them wait for days to hear from you after they request your information.
DO: Use tokens to personalize your subject lines and content to pull the reader in to your content.
DON’T: Send blind generic message that don’t include the personal touch.
DO: Segment your list based on the actions they take with your messages.
DON’T: Just send the same blind message to everyone on your list.
DO: Set up a regular recurring schedule for your messages to go out.
DON’T: Send nothing but one-off sales messages with no regularity.
DO: Provide real value in your messages that shows readers how you can help them solve a problem.
DON’T: Just pound their email box relentlessly with constant sales pitches.
DO: Proofread your messages for content and layout to make sure your message looks good and reads well.
DON’T: Quickly send your messages without checking for typo’s, broken links, and bad formatting.
DO: Track your results to make note of any changes that can improve your email marketing.
DON’T: Just fly blind and hope for the best.
DO: Be consistent in your promotion and publishing to build brand recognition and rapport.
DON’T: Randomly and inconsistently send out one-off messages without any real value.
DO: Take every opportunity to add capture form code to your web site or blog to increase subscriber requests.
DON’T: Make visitors look for a way to reach out to you and get more information.
These simple email marketing do’s and don’ts can help you make the most of your email marketing campaigns to improve lead generation, relationship building, and sales.
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