Email Marketing For Beginners
Your first step is to understand email marketing overall.
What Is Email Marketing?
Email marketing is a form of digital marketing where a business uses commercial email to build relationships and sell products or services to their audience.
An effective email program will help you keep your audience informed and engaged with your brand and its offering. Also, email marketing can help you turn websites visitors into customers and one-time buyers into loyal repeat customers.
Email marketing has been around for a long time and it continues to generate an impressive return on investment for thousands of marketers around the world making it one of the most effective digital channels available. Estimates have the effective ROI for email marketing between 38:1 and 43:1. Average that out and you could see a return of $40 on every $1 spent on your email marketing.
Of course, this is not a fixed number – it’s an average. The return of investment in your company will depend on various factors, e.g.:
- size and quality of your email list
- content relevance
- design and copy
- call to action (is it clear and persuasive?)
One of the biggest advantages of email marketing is that you can track performance and present data to prove the ROI. This is especially important if you don’t have extensive marketing budgets and every decision you make needs to be data-driven.
Still not convinced? Take a moment to review the Top 11 Reasons To Use Email Marketing.
A big question we see is, “Do I really need an email marketing service provider like TrafficWave?”.
The honest answer is, “No. You could do all of this email marketing stuff without a service provider. The two resources you will need are time and money. And, you would need a LOT of both in order to develop the code, create landing pages, create forms, route all the requests, monitor deliverability, make sure email formatting works across multiple platforms, process unsubscribe requests, and bounces, and the list goes on and on …
Really, it just makes more sense to use a service like TrafficWave and focus on creating your email messages, building your lists, and driving sales for your business.
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