Email Marketing For Restaurants

Updated: April 15, 2022

Email Marketing For Restaurants

Email marketing for restaurants is a great way to boost customer retention, bring in repeat business, and fill your restaurant during the dead times. Let’s look at some tips for how to make email marketing effective for your restaurant.

Subscriber Only Discounts can be a great way to boost your subscription rate. Part of your marketing should include that subscribers to your email updates get discounts and offers that are not available anywhere else. Your offer can be included in your email. Let the customer know to show you their smart phone to get the discount applied.

Promote The Opportunity to be added to your list via receipts, signage, and table top stands.

Promote Special Events to your subscribers such as live music, theme nights, and seasonal offers.

Promote New Menu Items by letting your readers know the new menu item is coming. Include a video of the new item being developed and presented.

Pick Up Referrals by asking your current readers to share your emails with friends and family.

One of the best things about email marketing for restaurants is that you don’t have to spend a lot of time or money to make it effective. An update every month or every 2 weeks should help keep your restaurant “front of mind” for your readers and keep your customers coming back for more.

If you also operate a food truck, you can use your email marketing campaign to keep your remote customers informed.

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