Email Marketing Helps Grow Business
Email marketing is using the power of email to get your marketing message in front of your best prospects and customers. It is an essential tool to growing your business in this fast paced world of internet business because it offers open, conversational, automated, and interactive communications. We want to take a good look at some specific ways email marketing helps grow business.
Some examples of email marketing would include regular newsletters or e-zines. When you use permission-based email marketing, you are able to send out special email promotions, daily deals emails, solo blasts, advertising, follow-up sequences, autoresponders, email courses, and more.
Email marketing helps grow business because it is relatively easy, quick to get started, and inexpensive. When done right email marketing can generate quite a bit of profit. The basic idea behind email marketing is that you as a business owner build a list of clients, customers, prospects, and subscribers who want to hear from you. You are then able to market to them by sending email regularly to stay in the front of their minds and make more sales.
Like some readers, you may be reading this thinking that email marketing is dead, has already maxed out, that everybody is doing it, and that maybe you shouldn’t even bother because all people seem to complain about these days is their overcrowded inboxes. But rest assured, email marketing is one strategy you shouldn’t ignore. If your email newsletters deliver real value they will still get read, saved, shared, and clicked. Plus, email marketing is a great way to stay in touch with your audience, increase your brand exposure, continue to deliver value, and create or reinforce your authority status.
Let’s look at 9 ways email marketing helps grow business:
1. Email Marketing Helps Reduce Your Budget
Email marketing helps you save money and trees! By going digital, your business can avoid printing, paper, envelopes, mail handling, and postage costs. Plus, with email marketing you can work with a designer to design a custom newsletter template your business can use over and over again, and get your message out much faster than traditional snail mail.
2. Email Marketing Helps Build Brand Recognition
You can get your brand image and name in front of your audience more often by including your logo, tagline, color palette, and brand graphics in the template design of your email marketing communications. Seeing your brand elements in every issue will build brand awareness and recognition among your subscribers.
3. Email Marketing Connects You To Your Target Market
Email marketing helps your business stay in touch with your audience on a regular basis, keeping you in front of their mind and at the tip of their tongue. This ensures that when your services, products, or programs are needed, they will be more likely to buy from you or refer their friends, family, peers, and contacts to you.
4. Email Marketing Increases Your Credibility
If they trust you, they are more likely to buy from you. Use email marketing that is relevant, on-topic, and full of value to help you earn and grow the trust of your target market. This makes it much easier to sell your products and services to them when the time is right.
5. Email Marketing Educates Customers
Your email newsletter is a great way to keep your customers up to date with what is happening in your business. By sharing what you’re working on and what’s going on, you can keep them informed of the products, services, and programs you have available for them. This just might entice them to hire you or buy from you again.
6. Email Marketing Opens Up New Opportunities
Publishing an email newsletter can help your business generate new opportunities such as strategic partnerships, joint ventures, media interviews, speaking engagements, and more. All it takes is the right person to see your message at the right time. Your opportunity may come from a subscriber or from someone your newsletter was forwarded to.
7. Email Marketing Creates New Income Streams
Your email marketing message can be used to recommend, products, programs, and services as an Affiliate. When you have used these products or services yourself or truly believe they can help your readers, you can earn commissions on any sales made from your referrals. As your list grows, you can also sell advertising space in your upcoming newsletter.
8. Email Marketing Can Expand Your Network
Email marketing helps you grow your network and build your list by allowing you to capture the email addresses and names of your web site visitors through an opt-in box. By entering their name and email, visitors are giving you permission to communicate with them and make offers to them by email. Remember to promote your email newsletter via social media, live events, on your website, when speaking, in products, and even in your email signature.
9. Email Marketing Helps You Reach a Bigger Audience
Drive your current email newsletter subscribers back to your website by promoting recent blog posts in each issue. Repurpose your ezine content or archive your ezine articles on your blog to attract new visitors via social media. Share your ezine articles on article marketing and article sharing sites to gain exposure and visibility for your brand. Be sure to add a capture form to your articles so new visitors can subscribe to your list.
Email Marketing Helps Grow Business For Us and Our Customers
Over the years email marketing has been an extremely successful tool for TrafficWave and for our customers. Every time we send out an email newsletter, we see new visitors and return visitors to our blog. We take on new subscribers from businesses wanting to learn more. We reinforce our credibility with our current subscribers, and we see new sales come in.
Has your business used email marketing to get any of the results we talk about in this article or has it been frustrating you? We would love to hear your thoughts, below.