Is Email Marketing Important To Your Business?
Are you wondering, “Is email marketing important?”. You are not alone. Many bloggers and business owners don’t really see the importance of building an email list until AFTER they see the impact email marketing can have on website traffic and revenue.
In this article, we are going to show you the top reasons why building your email list is important (with real case studies). More importantly, we will also show you how to start building your email list – step by step.
By the end of this article, you will have answers to all your questions about building an email list.
What Is Email Marketing And Why Is It So Important?
Email marketing starts by building your list of names and email addresses of people who gave you permission to send them updates and promotions from your business via email.
Why is this so important?
Because these subscribers asked to join your email list from your website and verified their identity by clicking on a link (double-optin), we know they are extremely interested in learning more about what you have to offer.
According to Direct Marketing Association, email marketing on average sees a 4300 percent return on investment (ROI) for businesses in USA. This means that for every $1 spent on email marketing, many businesses are seeing $43 in sales volume.
What gives email marketing such a powerful advantage?
Email is Personal – Email allows you to put your message directly into a user’s inbox. There is no ranking system limiting your reach. It is very direct, personal, and casual.
Email is Purposeful – To get your email a user needs to request your information by filling out your form and confirming their email address. Someone doing this much work is obviously interested in hearing from you, and they are much more receptive to your message.
Email is Targeted – As we mentioned earlier the user has already shown interest in your products, service, or content. You know what they like so you can deliver highly relevant content and offers to get better results. This is called segmentation, and we will cover that later in the article.
You Own Your Email List – You do not own Facebook, Twitter, or Google. Your social media campaigns and SEO efforts can go to waste when these platform change their policies. On the other hand, you own your email list. It can’t be taken from you and it is not influenced by the decisions of other businesses.
Email is One-on-One – People read email in the privacy of their inbox. The message is not on a public timeline or newsfeed. They can ask you questions directly in private with confidence. This helps you build trust and connection.
This is precisely why every smart business in the world knows email marketing is important.
Big name brands learned this lesson a long time ago. This is why they spend thousands of dollars on social media campaigns to get people to sign up for their email lists.
They understand that email marketing is the best long term investment with a high rate of return. They know people will continue to get their message at a very low cost for a longer period of time.
Social Media vs Email Marketing
Now you are probably thinking, “Wait a minute. What about social media?”
We see lot of social media “experts”, gurus, and consultants, in an attempt to sell their services, downplay the importance of an email list.
In fact, we have even been asked isn’t email marketing kind of dead with social media taking over everything?
They are typically asking “is email marketing important?” and then telling you it’s not so they can sell you their services. We are not opposed to social media, at all. We use Twitter, Facebook, YouTube, and Instagram, ourselves.
When you opened your account, did you see what they asked you for when you opened your Facebook or Twitter account?
They both asked you for an email address. Why? Because they know that emails are the most direct and reliable way of getting in touch with their customers.
Is Email Marketing Important?
All social media platforms are building an email list because they are smart business owners. This email list is a huge asset and you can believe that email list is brought up when any internet business is looking to sell their business.
While social media is a great way to reach your audience, it’s important to keep them in perspective.
Social media platforms come and go.
Think back on sites like MySpace, FriendFeed, Google Buzz, Plurk and countless others. Where are they, today? Most of them are gone or probably should be.
Today we have Facebook and Twitter, but not everyone is as hooked up on these sites. Some prefer other places like Instagram, Pinterest, Vine, Snapchat, etc.
Studies show that at least 91% of consumers check their email on a daily basis.
We are not saying that social media is not important. It absolutely is and you should explore every opportunity to reach out to your audiences. The answer to the question: “Is Email Marketing Important” is, “Of course, it is!”.
This is why you should spend more time and effort into something that YOU can control and provides much higher results.
What You Need to Start Building an Email List
What do you think, so far? Is email marketing important to your business? Hopefully by now, you should know why building an email list is so important, and why ignoring it would be a HUGE mistake.
So let’s take a look at what you need to start building your email list.
3 Things You Need to Build an Email List:
- A website or blog.
- An email marketing service.
- High-converting opt-in forms
All three of these are fairly easy to setup, and none of them require you to know how to code.
This web site is built using the WordPress blog system which is something pretty much anyone can do. So there really is no excuse to not have at least a basic web site up for your business.
Choosing the Best Email Marketing Service
The benefit of professional email marketing services like TrafficWave.net are:
- You can send private mass emails to your subscribers.
- You can see subscriber activity and track the effectiveness of your messages.
- You can run A/B split tests to see which email subject line, content, and offers work best with your subscribers.
- Last, but definitely the most important, you can see the email addresses of all your subscribers.
We highly recommend starting with our 30 Day Free Trial to get things set up. Once you have opened your free trial account, the next step is to add opt-in forms to your website to allow your visitors to subscribe to your email marketing list.
Growing Your Email List and Getting More Subscribers
Once you have your site set up and your forms added, be sure to follow this guide: 28 Ways To Build Your Lists. Building your list is building a strong business.
It does not matter what kind of business you run, what kind of website you have, or what industry you are in.
If you have a website, and you want to turn visitors into paying customers, then you need to get them in your email list.
We hope this article helped you understand the answer to the question, “Is Email Marketing Important” and helped you get started on the right foot.