Email Marketing Brand Design Matters
Your email marketing strategy should integrate as a port of your overall marketing plan. Part of that integration should include the design and content of your newsletters and campaign messages.
The layout of your email messages should mirror or at least closely resemble the layout of your web site or blog. I would also recommend including your company logo if you use one. By following this strategy, your various marketing approaches can actually help support and strengthen one another.
The idea behind email marketing brand design is to have a consistent brand, look, and feel so that any time prospects or customers interact with any of your marketing materials, your image is being reinforced in a positive light.
If your email marketing brand design doesn’t reflect your company design, you run the risk of alienating and even confusing prospects and customers as they are unable to make the connection between your company and the message they are reading.
Think of email marketing as a single piece of the overall marketing system for your business and take every opportunity to make sure your brand, image, and message are being reinforced across all of your marketing channels.
This helps build that relationship so your customers feel comfortable buying from you.