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Email Marketing Brand Design

Created: January 8, 2012 Updated: September 26, 2019

  • 5 Comments
  • Email Marketing Tips

Email Marketing Brand Design Matters

email marketing brand designYour email marketing strategy should integrate as a port of your overall marketing plan. Part of that integration should include the design and content of your newsletters and campaign messages.

The layout of your email messages should mirror or at least closely resemble the layout of your web site or blog. I would also recommend including your company logo if you use one. By following this strategy, your various marketing approaches can actually help support and strengthen one another.

The idea behind email marketing brand design is to have a consistent brand, look, and feel so that any time prospects or customers interact with any of your marketing materials, your image is being reinforced in a positive light.

If your email marketing brand design doesn’t reflect your company design, you run the risk of alienating and even confusing prospects and customers as they are unable to make the connection between your company and the message they are reading.

Think of email marketing as a single piece of the overall marketing system for your business and take every opportunity to make sure your brand, image, and message are being reinforced across all of your marketing channels.

This helps build that relationship so your customers feel comfortable buying from you.

 

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All Comments

  • Henry McCallum
    January 30, 2012
    Reply

    Great advice for email marketing campaigns! Would a company logo only or logo and slogan suffice if you want too keep it simple?

    • admin
      January 31, 2012
      Reply

      The better question is: Which approach better suits your overall branding strategy?

      If the logo and slogan are part of your branding strategy, it would make sense to include both.

      If just the logo is the focus of your strategy, then that may be the better way to go.

      I doubt either will have an impact on deliverability, open rates, etc…

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