Making your email marketing look good across various email programs is one of the biggest challenges for email marketers. Each major email provider has their own way of handing some formatting. If your email marketing messages are set to look like a standard email using just a text format, your messages probably look the same across all of the platforms. But if you are using headers, footers, tables, and graphics, you run the risk of having some of your messages look different to various subscribers, depending on what service they are using.
What I did was create email accounts in various services such as yahoo, gmail, aol, etc…
I subscribed to each of my autoresponder campaigns using each of these email addresses.
I also added each of these email addresses to my account so I can proofread my messages.
It took a few minutes to set it all up, but now, when I create new letters, I can quickly proofread them across multiple formats. And since I am subscribed to my own email marketing campaigns, I can keep up with how my messages look as the follow up messages are going out.
The time you take to make your email marketing look good can pay off with big returns for your lead generation and sales process.
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Yours In Success,