What is an email marketing obstacle course? Email Marketing is one of the most powerful tools available to small businesses to help maximize profits and efficiencies. The ability to save time and reduce overhead while creating new customers and retaining existing customers is a very powerful feature. Still, even the most experienced email marketing professionals face challenges along the way.
What do we mean by “email marketing obstacle course”? It is estimated that more than 205 billion emails are sent and received each day. Making sure that your email message stands out from the competition is a big challenge. The first step, of course, is to make sure that your message gets delivered.
Many businesses assume that once an email is sent, delivery is “automatic”. This is not always the case, especially if the sender is using a personal email account instead of a professional email service provider (ESP) like TrafficWave.net.
Professional ESP’s have built-in tools and processes designed to help your message get delivered and look professional when it arrives.
In this post, we will take a look at some of the many obstacles you face in getting your email marketing message delivered as it makes its way to the recipient inbox and some of the ways professional ESP’s like TrafficWave.net can help you overcome those obstacles.
It All Begins With Creating Your Message.
With TrafficWave.net, you can create messages using email templates and branding messages to help your message look professional and reinforce your company image.
You can also access support along the way to help with any challenges you may be facing.
Without a service like ours, you are on your own, miss branding options, and have no support along the way.
Personalization Is a Big Plus.
When you use TrafficWave.net, you can personalize each message sent to your subscribers, helping your message to stand out. This personalization can dramatically improve your open rate. This also helps you build rapport with your recipients.
Without a service like ours, you are mass blasting, using a CC or BCC option and sending “blind” emails to your recipients. Your message can easily get lost in the shuffle.
Scheduling Gives You Options.
With TrafficWave.net, you can schedule your email marketing at the time that works best for you. This helps promote special events and offers at the time that gives you the most impact.
Without a service like ours, your message only goes out when you hit “send”. You lose the option to schedule your messages.
Automated Followup Saves You Time.
With TrafficWave.net, you can set up and schedule a series of follow up messages to your prospects that will help keep your brand in front of your prospects on a consistent basis.
Without a service like ours, you will have to manually create and send follow up messages to your entire list, manually.
With TrafficWave.net, your email is being sent via our network which we constantly monitor. We are working tirelessly on enhancing and supporting our relationship with major email providers to make sure your email marketing message gets delivered.
Without a service like ours, you are sending your email blind and hoping for the best.
Reporting Keeps You In Control.
Within minutes of sending your email marketing message through the TrafficWave.net system, you can begin seeing how well your message is received. When you know your message is getting opened, you know your campaign is successful. If your message is not getting opened, you can make adjustments and resend quickly.
When going it along, you never know the overall scope of if your message is being opened so you’re (again) just hoping for the best.
Stop putting your business success at risk.