Email Marketing Personalization Works

Updated: April 13, 2022

Email Marketing Personalization Is Critical To Email Marketing Success

Email Marketing Personalization helps your messages stand out from the crowd. Email marketing is a powerful tool for building lists and converting those lists in to sales. Email marketing still enjoys the highest ROI among other digital marketing channels. But you have to make sure they read your message before you can get any results.

Note the first element: Opening the email marketing message.

If the message doesn’t get opened, it won’t get read. And your email marketing stops right there.

Email Marketing Personalization Tip: Personalize your subject lines by adding your subscriber’s names. This is accomplished by using a name “token” like you would use for a mail merge in any popular word processing software.

Email marketing personalization just means you are personalizing the message by including the receiver’s name. With TrafficWave, this is accomplished by using the appropriate token in your subject line.

We also recommend adding their name in appropriate places throughout your message body.

Adding this personal touch to your subject and copy lines will help engage your readers by making the message feel more personal. When you think about it, it just makes sense. When you scan through your own emails, you are more likely to at least take a 2nd glance at a subject line that greets you by name, right?

Email marketing personalization gives your message that personal touch that helps your messages stand out. And no matter what marketing tools or approaches you are using, the personal touch always goes a long way toward making your prospects feel comfortable with you and your message.

The more comfortable your readers are with your messages, the greater your odds of email marketing success.

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