Why is personalization so important in email marketing? It’s always nice when someone calls you by name and email marketing is no exception.
When your readers see their name in the subject line, the chances of your email message being opened improves dramatically. And getting your message opened by the reader is the first step to getting your readers to take action.
We highly recommend using the personalization tokens in your autoresponder campaigns to greet your readers by name and give them a personal touch..
To learn more about how to personalize your messages using tokens, be sure to check out this article in our training wiki: http://trafficwave.net/wiki/index.php/Letter_Tokens.
More Email Marketing Resources:
Guide To Effective Email Marketing Strategies
All Comments
Marko
January 4, 2012
I always Personalize my letters and ad tracker…
admin
January 5, 2012
Excellent! That puts you ahead of those who don’t!
Willie Lowery
May 28, 2016
Has additional personalization shown to be beneficial. Such as adding their phone number “John can reach you at 123-456-7890” or their home based business? Or is that to much?
admin
May 30, 2016
Hi, Willie.
I’m not quite following. How would this example apply in an email marketing message?
It seems to be more of a Call To Action but I’m not really clear without some context.
Personalization is more about identifying the recipient by name so that they can feel more connected to you, the sender.
Providing specific instruction by telling them to call you and giving your number is an excellent example of a Call To Action.
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