Why is personalization so important in email marketing? It’s always nice when someone calls you by name and email marketing is no exception.
When your readers see their name in the subject line, the chances of your email message being opened improves dramatically. And getting your message opened by the reader is the first step to getting your readers to take action.
We highly recommend using the personalization tokens in your autoresponder campaigns to greet your readers by name and give them a personal touch..
To learn more about how to personalize your messages using tokens, be sure to check out this article in our training wiki: http://trafficwave.net/wiki/index.php/Letter_Tokens.
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