Email Marketing Relevance Matters
One of the biggest mistakes we see among new email marketers is that their focus is all over the place. If you offer subscribers information about a specific topic, your reputation, credibility, and sales will be directly impacted by how well you provide topic on the subject matter you offered to begin with.
Keeping your message relevant to the interests of your readers is a big key to email marketing relevance and results.
Alternate Mode is a great example of outstanding email marketing relevance. Their newsletters are packed with valuable information that their readers look forward to receiving. As a result, they experience incredible open rates and click-throughs which translate to sales.
Once you have your content dialed in, the next step is to balance the mix between adding value and going for the sale. Your ultimate goal is sales, of course. But you want to keep in mind that your readers are much more likely to buy from you when they feel like they can trust you. This is why you want to make sure your message is on point, focused, and adds real value to your readers.
There is no hard and fast rule on how to balance that mix. You will most likely do some testing and tweaking to find the mix that works best for your business. Keep your focus on providing value and showing your prospects how you can help them solve a problem. This will inevitably have a strong impact on your bottom line.
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