Updated: November 6, 2023

Email Marketing Statistics You Should Know

Email marketing statistics matter. With an average ROI of 42:1, email marketing continues to be one of the most effective and profitable marketing channels. Email marketing has the potential to drive growth and retention. It can be helpful to understand email marketing statistics to see how your model stacks up.

Should you send your messages as plain text or should you use HTML and include images/video?

62% of marketers believe that personalized messaging is one of the most effective types of email, while 17% believe that plain text email is the least effective.

Is Email marketing becoming more or less effective?

Email marketers are still finding ways to increase email effectiveness. 15% believe that effectiveness is increasing significantly and 64% believe it is increasing moderately.

Do business really spend money on email marketing?

It’s estimated that the U.S. will spend over 350 million dollars on email advertising in 2019. (Statista, 2019)

Do people open emails on their mobile devices?

Mobile opens accounted for 46 percent of all email opens. (Litmus.com, 2018)

35% of business professionals check email on a mobile device. (Convince & Convert, 2018)

Does email marketing actually increase customer retention?

80% of business professionals believe that email marketing increases customer retention. (Emarsys, 2018)

Does email marketing really influence purchasing decisions?

59% of respondents say marketing emails influence their purchase decisions. (SaleCycle, 2018)

Does list segmentation really matter?

Marketers who use segmented campaigns note as much as a 760% increase in revenue. (Campaign Monitor, 2019)

Can email marketing actually help with retrieving lost sales?

Yes! And sending 3 abandoned cart emails results in 69%more orders than a single email (Omnisend)

Does personalization really matter?

Something as simple as a personalized greeting can offer a six-fold increase in transaction rate, but 70% of brands still fail to personalize their emails.

Emails with personalized subject lines are 26% more likely to be opened. (Campaign Monitor)

Hopefully, you will apply these proven email marketing statistics to improving your own email marketing campaigns. Let us know how we can help.

(This content is summarized from more in-depth data which can be seen here.)

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