Email Marketing Strategies

Updated: May 8, 2022

When you start to consider email marketing strategies, what comes to mind? Email Marketing is not the sending of unsolicited commercial email. Some refer to it as unsolicited bulk email or spamming and this should not be confused with professional and ethical email marketing which can be a powerful and efficient way to get your message out to customers and prospects.

By using this reputable email marketing strategies, any business, group or organization can:

Increase web site visits.

Boost repeat business.

Gather more customers.

Attract new clients.

Drive memberships.

Improve communications.

Train sales reps and affiliates.

and much more…

Let’s look at some of the ways that various groups and businesses can benefit by using effective Email Marketing strategies:

Restaurants and Email Marketing:

Restaurants thrive by continuing to bring customers in the door. Every restaurant has its “regulars”. Restaurants can use effective Email Marketing strategies to turn casual or walk-in customers into regulars by sending out coupons, special offers, announcements, etc… along with promoting special events.

Most of us have seen the little fish bowl at the cash register. Restaurants often offer a free lunch to be given away each week. To be considered for the drawing, patrons are asked to drop a business card in the fish bowl.

Each week, someone wins a free lunch. I’ve won a few myself. But what about all those other cards?

Restaurant owners and managers could add the information from those cards to their Email Marketing database. Just be sure to mention on the fish bowl that they will be receiving email updates from you.

When you have entered the information in to your database, you can then use Email Marketing strategies to send out coupons, special offers, an online menu, announcements about live entertainment, new menu items, and more.

Email Marketing helps restaurants stay in front of patrons and potential return customers long after they leave.

Entertainers and Email Marketing:

Most entertainers have a product table where fans can purchase CD’s, T-shirts, and other goodies to remind them of their entertainment experience.

Like restaurants, entertainers can add a fish bowl and/or a signup sheet on their product table. Maybe the prize could be a drawing for a t-shirt, tickets, or your latest CD.

The same concept applies here as with the restaurants. Entertainers can enter the data into their Email Marketing database and then send out special announcements about CD release parties, live shows, television appearances, media write-ups, upcoming performances, and more.

Send out announcements that direct fans back to your web site and get even more bang for your Email Marketing buck.

Home Based Businesses and Email Marketing:

The Internet is a competitive market. Home based businesses typically lack the resources available to larger corporations. But by leveraging effective Email Marketing strategies, home based businesses can level the playing field and even give themselves an advantage over the big stores and retailers.

By combining effective Email Marketing strategies with an online web site, home based business owners can:

Generate online leads

Follow up with prospects

Broadcast special offers

Promote back-end offers to existing customers

Reward customer loyalty

Conduct market response tests

and more…

Email marketing can work for a variety of industries and segments including religious groups, clubs, non-profits, affiliate marketers, retailers, and more.

The key is to use load your email marketing pipeline and use effective Email Marketing Strategies to get your message out and draw your market in to your message.

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